Elizabeth Bolander, Director of Research and Evaluation at the Cleveland Museum of Art, will share ways of gathering, managing, and analyzing qualitative data during this entry-level, hands-on workshop. Participants will learn best practices for conducting one-on-one interviews with patrons and walk away ready to tackle their own exploratory qualitative research projects.
Presenter: Elizabeth Bolander currently serves as the Director of Research and Evaluation at the Cleveland Museum of Art and manages the museum’s audience research and prospect research functions. Prior appointments include the Director of Communications and Research and Assistant Director of Audience Research and Development at the Cleveland Museum of Art and Editor of Institutional Collateral and Visitor Research Coordinator at the Cincinnati Art Museum. Bolander is a frequent presenter at museum conferences and webinars, including the American Alliance of Museums (AAM), MuseumNext, Museums and the Web, and the Visitor Studies Association (VSA).