5/31/2017
10:00 AM - 11:00 AM Eastern

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In social media, content creation is often king. The University of North Florida’s Thomas G. Carpenter Library has refocused its efforts away from original content in an effort to focus on listening and engagement. This practice has led the Carpenter Library to build a reliable, friendly, and helpful online community that has inspired other departments on campus to do the same. By monitoring keywords, hashtags, and geotags, library staff has kept tabs on what students have to say about the library’s various services, resources, spaces, employees, and more. Over the past 2 years, follower counts on Facebook and Twitter have almost doubled, as have engagements such as likes and shares.

This presentation will share:

• A variety of exchanges and informal data points that have been generated by using social listening
• How other libraries can easily follow suit
• Monitoring tools
• Ways in which the Carpenter Library plans to move forward

Presenter:  Maria Atilano is the Marketing and Student Outreach Librarian at the University of North Florida’s (UNF) Thomas G. Carpenter Library in Jacksonville. She began working in academic libraries in 2002 as a student employee while studying at the University of North Carolina at Greensboro. Before becoming a librarian, Maria held staff positions as Library Services Specialist in Public Services and Sr. Library Services Associate in Special Collections at UNF. She graduated with her M.L.I.S. from Florida State University in 2012. Maria’s professional interests

Online
Via Adobe Connect

Melissa Lattanzi
(phone: 330-655-0531)

Competency:  Marketing

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5/31/2017

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Social Listening

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E-Learning