Anita Bubna, Director at PwC, helps corporates resolve challenges in cash and liquidity, working capital and financial risk management. She works with clients to define treasury strategy, operating model, and implement financial technology. Prior to joining PwC, Anita was a corporate practitioner for 13 years, working as Senior Director of Treasury at Flex, a fortune 500 hi-tech manufacturing company. In her role, she headed cash, corporate finance, FX and credit risk functions.
Her unique blend of technical background and strategic business insight has enabled her to lead numerous successful technology transformations for which she has received awards and recognition as an “Agent of change”. She has a proven track record of navigating the complexities of integrating new technologies, ensuring compliance with regulatory standards, and driving innovation to enhance operational efficiency.
From her experience, she will share practical strategies, and real-world case studies that highlight both the pitfalls and triumphs of implementing new technological solutions in complex environments.