Strong relationships with media and content creators are essential for amplifying your winery’s story and reaching today’s engaged audiences.

In this session, we’re bringing together Vicki Denig and Nicole Muscari, DipWSET, two expert voices, to share practical insights on how wineries can present themselves more effectively, connect authentically, and stand out in a crowded space. Topics will include what makes a compelling story, what materials media actually need, and how to approach outreach and follow-up in a way that builds trust rather than fatigue. We’ll also explore how wineries can identify, engage, and collaborate with the right creators to build authentic partnerships that expand reach, elevate storytelling, and foster deeper audience connection.

We'll share actionable strategies you can implement to elevate your communications, visibility, and impact, and nurture these relationships long-term.

Vicki Denig is a wine and travel journalist based between New York and Paris. Her work has appeared in a number of prestigious publications, including Food & Wine, Decanter, WineSearcher, Condé Nast Traveler, Forbes, and more. In addition to journalism, Vicki has spent the last 10+ years working as a copywriter and content manager in the wine, spirits, and travel industries. Her work spans the gamut of copywriting and content needs, from overhauling winery websites to spearheading full content programs and strategy at off-premise retail locations. Beyond her extensive knowledge of the wine industry, Vicki’s strength lies in her ability to create compelling narratives that engage consumers, drive sales, and create long-term customer fidelity. A full list of her recent stories can be found at https://vickidenig.com/recent-publications/ or via Instagram (@vickidenig).  

Nicole Muscari, DipWSET 

Nicole Muscari, DipWSET, is a wine educator, consultant, and founder of Grape Chic, known for making wine both approachable and engaging through storytelling and education. She is an instructor at the Sommelier Society of America, a Champagne Masters candidate with the Wine Scholar Guild, and a French Wine Scholar with highest honors. 
 
Her work sits at the intersection of wine education, industry collaboration, and storytelling, shaped by extensive travel to leading wine regions and a focus on connecting place, people, and style. She partners with esteemed wine brands and regions and consults across the industry, from restaurant wine programs to consumer-facing experiences. She frequently contributes to major wine publications and curates a Forbes-featured wine club, bringing a modern, global perspective to the way wine is experienced today.