Canada has always been New York's closest export market and one of its most structurally complex. Andrea Backstrom and Melissa Stunden, founders of a.m.c.c. and our representatives in the market, will cover the trends, opportunities, and challenges shaping each key province, which styles and price points are moving, and what is planned for New York wines in Canada this program year.
Participants will leave with a clear understanding of the evolving Canadian market and a.m.c.c.'s strategy for maximizing opportunities across the country. While we remain engaged in Ontario and Québec and will continue to pursue opportunities as they arise, our primary focus will be on Alberta, where the open market presents exciting potential to expand the presence of New York wines.
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