Oklahoma Hotel and Lodging Association - Event Information

Event Name:
OHLA Membership "Twice the Benefit" Event

Event Type(s):
Education/Training Event


Registration is closed for this event. For any questions please contact the OHLA office. 

“Lead Team Members Through Change, and Rebuild Better Than Before”
STR 2023 Industry Forecasting


Lodging and tourism professionals and industry suppliers are invited to join OHLA for a "Twice the Benefit" Event! including quality educational programming and our annual STR Year-End Data and 2023 Forecasting. Attendees will learn how to “Lead Team Members Through Change, and Rebuild Better Than Before” presented by Bill Fournet, Founder of The Persimmon Group followed by our annual STR 2023 Industry Forecasting presentation.  to an education session and the STR 2023 Industry Forecasting presentation.    

Emmy Hise
Senior Director of Hospitality Analytics

  Bill Fournet
CEO & Founder
The Persimmon Group


Event Date:

Event Time:
Check-In Begins at 11:00 AM

Skirvin Hilton Hotel
1 Park Avenue
Oklahoma City, OK 73102

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Contact Person:
Lacey Pierson
(phone: 405-942-6462)


Pricing - Two for the price of one!

  • Members - $60

  • Non-members - $75

11:00 a.m. Check-in Opens & Networking

11:45 -  1:45 p.m.: Dual Session (Grand Ballroom 2nd Floor)
“Leading Team Members Through Change, Out of Their Usual Job Boundaries, and “To Rebuild Better Than Before” presented by Bill Fournet, Founder of The Persimmon Group followed by our annual STR 2023 Industry Forecasting presentation. 
2:00 p.m. Board of Directors Meeting (Centennial Ballroom 2nd Floor)

Who should attend: 
Any owners, or any level of management responsible for leading a team, as well as those team members interested in forecasting for 2023 Oklahoma lodging industry, and discovering the outcome for 2022.

Educational Content:
Leading Team Members Through Change to Rebuild Better Than Before
Change is happening faster than ever before. We’ve been experiencing daily disruptions to the way we work – from workforce trends to generational shifts to supply-chain issues. Perhaps no industry has felt these impacts greater than hospitality and lodging.  How do you as a leader today balance ever-changing needs and priorities with achieving true value for your organization? 

In this thought-provoking program, Bill will give you a hopeful, and much-needed, strategic perspective of the evolving workplace, while equipping you with actions that you can apply today to help you retain.

Learner Outcomes:

  • How to find the stability to thrive– not just survive– in this time of constant change

  • Maximize your current talent to produce consistent results while getting back time in your week

  • Understand how to unlock your workers’ potential to propel your organization’s performance

  • Quickly boost your workforce’s engagement and retention by knowing what they want most from managers

  • Leave with proven tactics that you can apply today to kill the chaos,

  • and finally, a look at 2022 lodging industry outcomes and 2023 projections.

Speaker Info:
SpeakerBill Fournet, Founder & CEO of The Persimmon Group 

Bill Fournet helps leaders and organizations turn disruption into opportunity, saving them millions of dollars, by innovating how they work. Fueled by his belief that to stay viable in today’s ever-changing world we need to approach work differently, Bill actively supports leaders as a management consultant, executive coach, and keynote speaker. As an in-demand speaker for leaders, Bill delivers thought-provoking, practical programs to help you Lead for Tomorrow by understanding workforce trends and staying ahead of the curve in times of great change. In all his work, Bill leverages more than 25 years of experience in leading successful teams including overseeing large and mega projects in excess of $10 billion to give leaders the tools and guidance they need to thrive in any situation.

In 2004, on the heels of years of experience in project management and leadership for companies that included AT&T, IBM, and MTV Networks, Bill founded the award-winning management consulting firm, The Persimmon Group. Believing that “corporate” life could be full of passionate and engaged people, he established a unique business philosophy and culture at Persimmon, which was honored as a two-time recipient of the Blue Ribbon Award for being one of the leading small businesses in America by the U.S. Chamber of Commerce. Persimmon has also been on the Inc. 500/5000 list for the U.S. Fastest Growing Companies and received many other business accolades, including the Families and Work Institute’s Effective and Flexible Workplace Award. Bill has also been a multi-nominee for “Most Admired CEO” in his home state of Oklahoma.

STR 2023 Forecast Presenter: Emmy Hise, Senior Director of Hospitality Analytics of COSTAR / STR

Emmy Hise is the Senior Director of Hospitality Analytics for CoStar and covers the Western U.S. She follows hotel and investment trends and shares them with clients through presentations at industry events, market reports, news articles, and videos.
Previous to her current role, she was in the Consulting and Analytics division for STR and provided custom data solutions to clients using STR’s extensive database. STR provides clients from multiple market sectors with premium, global data benchmarking, analytics, and marketplace insights. STR was acquired in October 2019 by CoStar Group, Inc., the leading provider of commercial real estate information, analytics, and online marketplaces.
Emmy has over 15 years of experience in the lodging sector. Ms. Hise spent the first few years of her career working in operations. From there, she transitioned to a hotel real estate roles for nearly eight years. She worked as an analyst for the U.S. CBRE Hotels broker team. Emmy then moved to the acquisition and management contract side for a hotel management company and focused on numerous analytic lodging and real estate projects, including market studies, due diligence, single asset and portfolio transactions, valuations, underwriting, and amenity and facility offerings analysis.


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