Island Life: Ship Shape Celebrates its 30th Anniversary

Interview with Liz Money

Pictured, Ship Shape owners Liz Money (left) and Diane Denson (right).

Ship Shape owners Liz Money and Diane Denson celebrated their 30th Anniversary last Tuesday with a spin sale, a toast, and complimentary drinks provided by the SPI Chamber of Commerce.

As the two relish taking care of a successful business, Money remarked on the journey it's been for the two since their arrival from Oklahoma City in 1993.

The two originally planned to move down and purchase a liquor store, but what happened changed their lives forever.

"We decided clothing was much more fun!” Said Money with excitement, looking back.

Throughout the years, Ship Shape has added several name brands by listening to their customers.

"We work hard to find things we think people will like, but we're not afraid to ask others what they think," said Money.

"We've been listening and paying attention for about the last 30 years."

Among the colorful clothes that fit the island's culture, Money and Denson love comfortable shoes that are perfect for the beach.

When asked what Ship Shape's secret is to keep its business alive along with staying inspired, its answer is not being afraid to change. Of course, studying the audience and taking out what doesn't sell helps, but one crucial factor Money shared was the business's ability to hold about a 100% retention rate.

The goal for the business is to treat customers as family and constantly switch styles, which is fun for the two.

"We've tried creating an environment where people always felt welcome and heard, so that they could feel safe and get things they wanted at a reasonable price," mentioned Money.

Watching Ship Shape with a careful eye conveys a lot about the ever-changing study of the style presented. Denson buys all the clothes and uses her time wisely to read about fashion in detail. She invests her time into Ship Shape's style by ensuring the retail fashion business model is also watched.

"We work hard to be different," said Money.

Another difference that makes Ship Shape stand out is the knowledge and care poured into its employees. The employees are trained to have a good understanding of the background of their products.  

Ship Shape not only treats customers as family, but seeks to uplift the community by staying involved and investing in fundraisers to serve the underserved. In the past, Ship Shape has had its annual fashion shows to raise money for Ronald McDonald House Charities, the Boys and Girls Club, and local animal shelters. Last year Ship Shape raised $13,000 for Ronald McDonald House Charities with their fashion show.

This year's fashion show will be different, but Money says it's a surprise. The date will be February 9th, and the presale tickets will be $40 with live music, food, and drinks. The location is TBA.

Ship Shape wants to thank their community and faithful shoppers for their business "because we could never have been in this business for this long without them."

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