WED, MAR 23, 2022 [13H00 -14H00 EST] Communicating When Things Go Wrong - Presented by Emily Lindahl, Directorate of Public Affairs of the Royal Canadian Air Force (RCAF)
No matter the line of business, organizations must understand their audiences, be it their own employees, consumers, clients, members, stakeholders, etc. Knowing audience interests, concerns, and motivations is key to planning strategic communication plans and marketing campaigns.
But when something goes wrong and time is of the essence, what changes?
There is critical information that must be delivered to the right people. There are additional elements and unique audience awareness that can affect how that critical content is delivered…and received.
Understanding your audiences, and how to best communicate to them in a crisis is more important than ever. Ever-changing technologies, social media platforms, and shifting demographics present challenges to all organizations. Presentation Overview
What constitutes a crisis in today’s world?
The difference between regular communications and crisis communications
Timely, accurate or complete – making the choice
Acknowledging and managing audience expectations
Making your message accessible
After the crisis – planning the next step automation to avoid future disruption while continuing to scale and grow their organization. The session will address these challenges and topics based on experience and subject matter expertise in guiding SMEs through these challenges over the last 2 years.
Cost: FREE to members of all DRIE/RECO/BCMIE/EPICC Chapters.
Speaker Profile: Emily Lindahl, Directorate of Public Affairs of the Royal Canadian Air Force (RCAF). Emily Lindahl has worked in organizational communications for over 20 years, beginning in the world of non-profit professional associations before shifting to the federal government environment. In positions with Health Canada/Public Health Agency of Canada, Agriculture and Agri-food Canada, and the Department of National Defence she has seen a wide range of crisis communications. Currently with the Directorate of Public Affairs of the Royal Canadian Air Force (RCAF), Emily brings her knowledge of internal and external communications to support senior leaders, and shares stories about the people, aircraft, day-to-day business, and history of the RCAF.
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