Northeast Ohio Regional Library System
Event Registration - Northeast Ohio Regional Library System
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Library Summer Program Marketing Crash Course
3/9/2022
Cari Hillman, Community Engagement Director of the MidPointe Library System shares marketing tips and tricks to help make your summer a success. Scalable to libraries of all sizes, this session will outline the power of a comprehensive marketing plan and (if applicable) ways to use CSLP resources for your marketing mix.
Learning Objectives:
Cari Hillman has nearly 20 years of marketing experience, though she uses assorted social media filters to make it look more like 5. She serves as the community engagement director for the MidPointe Library System in southwest Ohio, overseeing library marketing, system-wide programming and community partnership development. She assists on multiple local boards and committees, including Downtown Middletown Inc. and Women Enriching Lives. Additionally, she is the chair of the CSLP Social Media Committee. She hates Twitter, loves Instagram and dreams of enlisting TikTok celebrities in her library marketing campaigns.
Location: Online via Zoom
Library Summer Program Marketing Crash Course
3/9/2022
Cari Hillman, Community Engagement Director of the MidPointe Library System shares marketing tips and tricks to help make your summer a success. Scalable to libraries of all sizes, this session will outline the power of a comprehensive marketing plan and (if applicable) ways to use CSLP resources for your marketing mix.
Learning Objectives:
Cari Hillman has nearly 20 years of marketing experience, though she uses assorted social media filters to make it look more like 5. She serves as the community engagement director for the MidPointe Library System in southwest Ohio, overseeing library marketing, system-wide programming and community partnership development. She assists on multiple local boards and committees, including Downtown Middletown Inc. and Women Enriching Lives. Additionally, she is the chair of the CSLP Social Media Committee. She hates Twitter, loves Instagram and dreams of enlisting TikTok celebrities in her library marketing campaigns.
Location: Online via Zoom
Shut Up and Listen: How We Used Social Listening to Connect With Customers/Students and Build a Community
1/1/2016
In social media, content creation is often king. The University of North Florida’s Thomas G. Carpenter Library has refocused its efforts away from original content in an effort to focus on listening and engagement. This practice has led the Carpenter Library to build a reliable, friendly, and helpful online community that has inspired other departments on campus to do the same. By monitoring keywords, hashtags, and geotags, library staff has kept tabs on what students have to say about the library’s various services, resources, spaces, employees, and more. Over the past 2 years, follower counts on Facebook and Twitter have almost doubled, as have engagements such as likes and shares.
This presentation will share:
When you receive your confirmation of registration for this archive the link to the archive will be included in the confirmation email.
Location: Online
Via Adobe Connect
1/1/2016
In social media, content creation is often king. The University of North Florida’s Thomas G. Carpenter Library has refocused its efforts away from original content in an effort to focus on listening and engagement. This practice has led the Carpenter Library to build a reliable, friendly, and helpful online community that has inspired other departments on campus to do the same. By monitoring keywords, hashtags, and geotags, library staff has kept tabs on what students have to say about the library’s various services, resources, spaces, employees, and more. Over the past 2 years, follower counts on Facebook and Twitter have almost doubled, as have engagements such as likes and shares.This presentation will share:
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A variety of exchanges and informal data points that have been generated by using social listening
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How other libraries can easily follow suit
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Monitoring tools
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Ways in which the Carpenter Library plans to move forward
When you receive your confirmation of registration for this archive the link to the archive will be included in the confirmation email.
Location: Online
Via Adobe Connect
Introduction to Content Marketing
1/1/2016
Content marketing may be a new term for librarians, but it is a growing and effective trend in the business world. In this workshop, Laura Solomon will introduce you to content marketing by teaching you how to create a content strategy and how to implement it. This workshop will explain this growing trend, as well as give you and your staff the tools they need to get started on creating your own content strategy."
Presenter: Laura Solomon, Library Services Manager, Ohio Public Library Information Network and author of The Librarian's Nitty Gritty Guide to Content Marketing and Doing Social Media So It Matters: A Librarian's Guide.
When you receive your confirmation of registration for this archive the link to the archive will be included in the confirmation email.
Location: Online
Via Adobe Connect
1/1/2016
Content marketing may be a new term for librarians, but it is a growing and effective trend in the business world. In this workshop, Laura Solomon will introduce you to content marketing by teaching you how to create a content strategy and how to implement it. This workshop will explain this growing trend, as well as give you and your staff the tools they need to get started on creating your own content strategy."Presenter: Laura Solomon, Library Services Manager, Ohio Public Library Information Network and author of The Librarian's Nitty Gritty Guide to Content Marketing and Doing Social Media So It Matters: A Librarian's Guide.
When you receive your confirmation of registration for this archive the link to the archive will be included in the confirmation email.
Location: Online
Via Adobe Connect
Increase Library Usage Through Strategic Merchandising
4/18/2019
There's a lot of science and psychology in the retail merchandising world that can benefit your library. In fact, it can not only invigorate and improve your everyday displays and signage, it can also increase your usage statistics. Trying it doesn't have to be difficult or expensive. In this webinar, Kathy Dempsey will explain what merchandising is and will reveal strategies to help you do it quickly and effectively. Through pro tips and lots of photographic examples, you will:
Presenter: Kathy Dempsey wrote the popular how-to tome The Accidental Library Marketer and founded her own marketing consultancy, Libraries Are Essential. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding.
Kathy has been the Editor of Marketing Library Services newsletter for 25 years, and was formerly Editor-in-Chief of Computers in Libraries magazine. She also blogs at The 'M' Word. She's a member of the New Jersey Library Association, and Founder of the Library Marketing and Communications Conference, which she chaired in 2015, 2016, and 2017.
When you receive your confirmation of registration for this archive the link to the archive will be included in the confirmation email.
Location: Online
Via Adobe Connect
4/18/2019
There's a lot of science and psychology in the retail merchandising world that can benefit your library. In fact, it can not only invigorate and improve your everyday displays and signage, it can also increase your usage statistics. Trying it doesn't have to be difficult or expensive. In this webinar, Kathy Dempsey will explain what merchandising is and will reveal strategies to help you do it quickly and effectively. Through pro tips and lots of photographic examples, you will:
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Learn the difference between creating displays and doing merchandising.
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Understand how the magic of merchandising can increase library usage and circulation.
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Realize what turns people off and keeps them from entering your building.
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View photos of great (and not-so-great) merchandising from libraries around the world.
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Realize how merchandising, signage, and displays affect the user experience (UX).
Presenter: Kathy Dempsey wrote the popular how-to tome The Accidental Library Marketer and founded her own marketing consultancy, Libraries Are Essential. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding.Kathy has been the Editor of Marketing Library Services newsletter for 25 years, and was formerly Editor-in-Chief of Computers in Libraries magazine. She also blogs at The 'M' Word. She's a member of the New Jersey Library Association, and Founder of the Library Marketing and Communications Conference, which she chaired in 2015, 2016, and 2017.
When you receive your confirmation of registration for this archive the link to the archive will be included in the confirmation email.
Location: Online
Via Adobe Connect
Free Tools for Working with Graphics and the Web
3/25/2020
Location: Online
Via Adobe Connect
3/25/2020
Do you spend a good part of your job working with graphics, social media or websites? The web is filled with tools vying for your attention, but some of the best lie waiting under the radar. Learn about these online gems, which you can use to improve your workflow or create new content, or share with your friends and colleagues. Discover a plethora of online tools that you probably haven’t heard of but will be glad that (now) you have.
Presenter: Laura Solomon, MCIW, MLS, is the Library Services Manager for the Ohio Public Library Information Network . She has been doing web development and design for more than twenty years, in both public libraries and as an independent consultant. She specializes in developing with Drupal. She is a 2010 Library Journal Mover & Shaker. She’s written three books about social media and content marketing, specifically for libraries, and speaks nationally on both these and technology-related topics. As a former children’s librarian, she enjoys bringing the “fun of technology” to audiences and in giving libraries the tools they need to better serve the virtual customer.
When you receive your confirmation of registration for this archive the link to the archive will be included in the confirmation email.
Location: Online
Via Adobe Connect
RA Rethink: Merchandising and Upselling Edition
4/22/2020
If someone told you there’s a practical and easy way to increase circulation, patron visits, program attendance and the job satisfaction of your staff, would you do it? Of course you would. Librarian Becky Spratford has developed a method you can use to accomplish all of this and it plays off of the skills, talents, and interests you already possess. She’ll explain how to deepen staff involvement in readers’ advisory in a way that gets everyone from staff to patrons excited. You are spending a lot of effort and money on cultivating good collections, but are you giving those collections a fair chance to shine? Are you linking your work with patrons as you find them items to your programming and other services? Do your patrons even know the full breadth of what you offer them? And how are you measuring results? With just a few simple tweaks to how you already market your collections, services, programs and even staff, Becky will help you leave a trail of happier and more engaged patrons in your wake.
Learning Objectives:
Becky Spratford is a Readers' Advisor in Illinois specializing in serving patrons ages 13 and up. She trains library staff all over the world on how to match books with readers through the local public library. She runs the critically acclaimed RA training blog RA for All. She is under contract to provide content for EBSCO’s NoveList database and writes reviews for Booklist and content for Library Journal. Becky is also known for her work with horror readers as the author of The Reader’s Advisory Guide to Horror, Second Edition [ALA Editions, 2012] and is currently hard at work on the 3rd Edition. She is a proud member of the Horror Writers Association and currently serves as the Association’s Secretary and organizer of their annual LIbrarians’ Day. You can follow Becky on Twitter @RAforAll.
Location: Online via Adobe Connect
4/22/2020
If someone told you there’s a practical and easy way to increase circulation, patron visits, program attendance and the job satisfaction of your staff, would you do it? Of course you would. Librarian Becky Spratford has developed a method you can use to accomplish all of this and it plays off of the skills, talents, and interests you already possess. She’ll explain how to deepen staff involvement in readers’ advisory in a way that gets everyone from staff to patrons excited. You are spending a lot of effort and money on cultivating good collections, but are you giving those collections a fair chance to shine? Are you linking your work with patrons as you find them items to your programming and other services? Do your patrons even know the full breadth of what you offer them? And how are you measuring results? With just a few simple tweaks to how you already market your collections, services, programs and even staff, Becky will help you leave a trail of happier and more engaged patrons in your wake.Learning Objectives:
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learn how to get all library staff involved with creating displays and promoting your collections
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understand value of creating a participatory patron experience
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be able to promote library services and programs from every service point
Becky Spratford is a Readers' Advisor in Illinois specializing in serving patrons ages 13 and up. She trains library staff all over the world on how to match books with readers through the local public library. She runs the critically acclaimed RA training blog RA for All. She is under contract to provide content for EBSCO’s NoveList database and writes reviews for Booklist and content for Library Journal. Becky is also known for her work with horror readers as the author of The Reader’s Advisory Guide to Horror, Second Edition [ALA Editions, 2012] and is currently hard at work on the 3rd Edition. She is a proud member of the Horror Writers Association and currently serves as the Association’s Secretary and organizer of their annual LIbrarians’ Day. You can follow Becky on Twitter @RAforAll. When you receive your confirmation of registration for this archive the link to the archive will be included in the confirmation email.
Location: Online via Adobe Connect
Connecting with Teens Today and Tomorrow
6/11/2020
Location: Online via Zoom
6/11/2020
Library staff working with teens are expert at connecting with the age group in face-to-face settings. However, it can be challenging to keep those connections, and create new ones, within a virtual environment. In this webinar participants have the chance to learn about and brainstorm ways to connect with and build relationships with teens; learn what current needs and interests are; and develop activities that support the social, emotional, and civic engagement in today’s virtual environments and tomorrow’s return to face-to-face.
Learning Objectives:
- Identify strategies for connecting with teens in virtual environments
- Discover tools to use to connect with teens without internet @ home
- Identify ways to build teen social emotional skills and civic engagement virtually and face-to-face
Linda W. Braun is LEO’s Project Management and Consulting Coordinator. Over the past two decades, Linda has provided project management, training, and consulting services to a variety of schools, libraries, and out-of-school-time learning institutions. Linda has a Masters of Science Degree in Library and Information Science from Simmons College and a Masters of Education with a specialization in Technology in Education from Lesley University.
Linda previously taught for Simmons College in their School of Library and Information Science, the University of Maryland Information School, and for the Lesley University, Graduate School of Education. She is a four-time recipient of the WISE Online Teaching Award, has won the Young Adult Library Services Association’s (YALSA) Writing Award, served as President of YALSA in 2009-2010. She co-authored The Future of Library Services for and with Teens: A Call to Action and Libraries Ready to Code: Promoting CS Opportunities for Youth Through Libraries.
Location: Online via Zoom
Connecting with Teens Today and Tomorrow
6/11/2020
Location: Online via Zoom
6/11/2020
Library staff working with teens are expert at connecting with the age group in face-to-face settings. However, it can be challenging to keep those connections, and create new ones, within a virtual environment. In this webinar participants have the chance to learn about and brainstorm ways to connect with and build relationships with teens; learn what current needs and interests are; and develop activities that support the social, emotional, and civic engagement in today’s virtual environments and tomorrow’s return to face-to-face.
Learning Objectives:
-
Identify strategies for connecting with teens in virtual environments
-
Discover tools to use to connect with teens without internet @ home
-
Identify ways to build teen social emotional skills and civic engagement virtually and face-to-face
Linda W. Braun is LEO’s Project Management and Consulting Coordinator. Over the past two decades, Linda has provided project management, training, and consulting services to a variety of schools, libraries, and out-of-school-time learning institutions. Linda has a Masters of Science Degree in Library and Information Science from Simmons College and a Masters of Education with a specialization in Technology in Education from Lesley University.
Linda previously taught for Simmons College in their School of Library and Information Science, the University of Maryland Information School, and for the Lesley University, Graduate School of Education. She is a four-time recipient of the WISE Online Teaching Award, has won the Young Adult Library Services Association’s (YALSA) Writing Award, served as President of YALSA in 2009-2010. She co-authored The Future of Library Services for and with Teens: A Call to Action and Libraries Ready to Code: Promoting CS Opportunities for Youth Through Libraries.
When you receive your confirmation of registration for this archive the link to the archive will be included in the confirmation email.
Location: Online via Zoom
Brand Touchpoints: All the Staff & All the Stuff
8/18/2020
You probably have a pretty good understanding of what a "brand" is. But what about a "brand touchpoint"? Do you know what that is? And do you realize that you are a brand touchpoint?
A brand is much more than a logo; it's how people feel about your library. And a touchpoint is any point of contact or interaction, which of course affects how people feel about an organization. So every person, and every space, and every item that's related to your library is a brand touchpoint. Every interaction that people have, face-to-face or online, affects their opinions of you.
It's vital for all library employees to realize this and to understand how to be the best brand ambassadors they can be.
Learning Objectives:
Presenter:
Kathy Dempsey wrote the popular how-to tome, The Accidental Library Marketer, and founded her own marketing consultancy, Libraries Are Essential. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding.
Kathy has been the Editor of Marketing Library Services newsletter for 25 years, and was formerly Editor-in-Chief of Computers in Libraries magazine. She also blogs at The 'M' Word. She's a member of the New Jersey Library Association, and Founder of the Library Marketing and Communications Conference, which she chaired in 2015, 2016, and 2017.
This writer, editor, and marketing maven has been giving presentations across the U.S. and Canada for 20+ years, always sprinkling them with humor to make marketing concepts more interesting and accessible. She continues to fight the stereotypes that librarians are boring and that "marketing" is a dirty word.
Location: Online via Zoom
8/18/2020
You probably have a pretty good understanding of what a "brand" is. But what about a "brand touchpoint"? Do you know what that is? And do you realize that you are a brand touchpoint?
A brand is much more than a logo; it's how people feel about your library. And a touchpoint is any point of contact or interaction, which of course affects how people feel about an organization. So every person, and every space, and every item that's related to your library is a brand touchpoint. Every interaction that people have, face-to-face or online, affects their opinions of you.
It's vital for all library employees to realize this and to understand how to be the best brand ambassadors they can be.
Learning Objectives:
- Define the business terms and relate them to libraries
- Explain how every employee and every interaction matter
- Discuss user experience (UX) and public perception
- Share real examples of how laypeople see and discuss libraries
- Offer guidelines on how to be a positive touchpoint
Presenter:
Kathy Dempsey wrote the popular how-to tome, The Accidental Library Marketer, and founded her own marketing consultancy, Libraries Are Essential. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding.Kathy has been the Editor of Marketing Library Services newsletter for 25 years, and was formerly Editor-in-Chief of Computers in Libraries magazine. She also blogs at The 'M' Word. She's a member of the New Jersey Library Association, and Founder of the Library Marketing and Communications Conference, which she chaired in 2015, 2016, and 2017.
This writer, editor, and marketing maven has been giving presentations across the U.S. and Canada for 20+ years, always sprinkling them with humor to make marketing concepts more interesting and accessible. She continues to fight the stereotypes that librarians are boring and that "marketing" is a dirty word.
Location: Online via Zoom
Brand Touchpoints: All the Staff & All the Stuff
8/18/2020
You probably have a pretty good understanding of what a "brand" is. But what about a "brand touchpoint"? Do you know what that is? And do you realize that you are a brand touchpoint?
A brand is much more than a logo; it's how people feel about your library. And a touchpoint is any point of contact or interaction, which of course affects how people feel about an organization. So every person, and every space, and every item that's related to your library is a brand touchpoint. Every interaction that people have, face-to-face or online, affects their opinions of you.
It's vital for all library employees to realize this and to understand how to be the best brand ambassadors they can be.
Learning Objectives:
Presenter:
Kathy Dempsey wrote the popular how-to tome, The Accidental Library Marketer, and founded her own marketing consultancy, Libraries Are Essential. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding.
Kathy has been the Editor of Marketing Library Services newsletter for 25 years, and was formerly Editor-in-Chief of Computers in Libraries magazine. She also blogs at The 'M' Word. She's a member of the New Jersey Library Association, and Founder of the Library Marketing and Communications Conference, which she chaired in 2015, 2016, and 2017.
This writer, editor, and marketing maven has been giving presentations across the U.S. and Canada for 20+ years, always sprinkling them with humor to make marketing concepts more interesting and accessible. She continues to fight the stereotypes that librarians are boring and that "marketing" is a dirty word.
When you receive your confirmation of registration for this archive the link to the archive will be included in the confirmation email.
Location: Online via Zoom
8/18/2020
You probably have a pretty good understanding of what a "brand" is. But what about a "brand touchpoint"? Do you know what that is? And do you realize that you are a brand touchpoint?A brand is much more than a logo; it's how people feel about your library. And a touchpoint is any point of contact or interaction, which of course affects how people feel about an organization. So every person, and every space, and every item that's related to your library is a brand touchpoint. Every interaction that people have, face-to-face or online, affects their opinions of you.
It's vital for all library employees to realize this and to understand how to be the best brand ambassadors they can be.
Learning Objectives:
-
Define the business terms and relate them to libraries
-
Explain how every employee and every interaction matter
-
Discuss user experience (UX) and public perception
-
Share real examples of how laypeople see and discuss libraries
-
Offer guidelines on how to be a positive touchpoint
Presenter:
Kathy Dempsey wrote the popular how-to tome, The Accidental Library Marketer, and founded her own marketing consultancy, Libraries Are Essential. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding.Kathy has been the Editor of Marketing Library Services newsletter for 25 years, and was formerly Editor-in-Chief of Computers in Libraries magazine. She also blogs at The 'M' Word. She's a member of the New Jersey Library Association, and Founder of the Library Marketing and Communications Conference, which she chaired in 2015, 2016, and 2017.
This writer, editor, and marketing maven has been giving presentations across the U.S. and Canada for 20+ years, always sprinkling them with humor to make marketing concepts more interesting and accessible. She continues to fight the stereotypes that librarians are boring and that "marketing" is a dirty word.
When you receive your confirmation of registration for this archive the link to the archive will be included in the confirmation email.
Location: Online via Zoom
Public Relations and Marketing Networking Meeting
9/30/2020
We know these uncertain times are a challenge for everyone. Here is an opportunity to talk with your peers and learn how they are managing this crisis. This meeting will be held through Zoom which is user friendly to all devices. You will receive a link in your email when you register and 2 hours before the meeting. We hope you will join us to share your successes and find answers to your challenges. Email topics a head of time to Melissa Lattanzi.
Location: Online via Zoom
9/30/2020
We know these uncertain times are a challenge for everyone. Here is an opportunity to talk with your peers and learn how they are managing this crisis. This meeting will be held through Zoom which is user friendly to all devices. You will receive a link in your email when you register and 2 hours before the meeting. We hope you will join us to share your successes and find answers to your challenges. Email topics a head of time to Melissa Lattanzi.
Location: Online via Zoom
Marketing Automation in Public Libraries
11/10/2020
Join us to discover how marketing automation can streamline your customer engagement, help strengthen the library brand and build awareness of all the wonderful things your library offers the community. Hear how libraries around the world are hooking Patron Point's marketing automation platform up to their ILS to leverage the wealth of data and transform library processes.
Learning Objectives:
Brendan joined the Patron Point team in January 2020 after 10 highly enjoyable years working for collectionHQ, which is owned by Baker & Taylor. His current role with Patron Point is to work with public libraries across the U.S. to introduce and demonstrate the benefits of marketing automation. Outside of work, Brendan’s two children (Aiden 10, Eva 7) keep him very busy and on his toes – great training for his marathon running!
Location: Online via Zoom
11/10/2020
Join us to discover how marketing automation can streamline your customer engagement, help strengthen the library brand and build awareness of all the wonderful things your library offers the community. Hear how libraries around the world are hooking Patron Point's marketing automation platform up to their ILS to leverage the wealth of data and transform library processes.
Learning Objectives:
- How to harness data from a myriad of different library systems/platforms to fully understand each of your Patrons
- Learn how marketing automation can help you strengthen your brand, engage your Patrons and drive usage of your services
- How to delight your Patrons with personalized, relevant, fully automated communications
Brendan joined the Patron Point team in January 2020 after 10 highly enjoyable years working for collectionHQ, which is owned by Baker & Taylor. His current role with Patron Point is to work with public libraries across the U.S. to introduce and demonstrate the benefits of marketing automation. Outside of work, Brendan’s two children (Aiden 10, Eva 7) keep him very busy and on his toes – great training for his marathon running!
Location: Online via Zoom
Marketing Automation in Public Libraries
11/10/2020
Join us to discover how marketing automation can streamline your customer engagement, help strengthen the library brand and build awareness of all the wonderful things your library offers the community. Hear how libraries around the world are hooking Patron Point's marketing automation platform up to their ILS to leverage the wealth of data and transform library processes.
Learning Objectives:
Brendan joined the Patron Point team in January 2020 after 10 highly enjoyable years working for collectionHQ, which is owned by Baker & Taylor. His current role with Patron Point is to work with public libraries across the U.S. to introduce and demonstrate the benefits of marketing automation. Outside of work, Brendan’s two children (Aiden 10, Eva 7) keep him very busy and on his toes – great training for his marathon running!
Location: Online via Zoom
11/10/2020
Join us to discover how marketing automation can streamline your customer engagement, help strengthen the library brand and build awareness of all the wonderful things your library offers the community. Hear how libraries around the world are hooking Patron Point's marketing automation platform up to their ILS to leverage the wealth of data and transform library processes.Learning Objectives:
- How to harness data from a myriad of different library systems/platforms to fully understand each of your Patrons
- Learn how marketing automation can help you strengthen your brand, engage your Patrons and drive usage of your services
- How to delight your Patrons with personalized, relevant, fully automated communications
Brendan joined the Patron Point team in January 2020 after 10 highly enjoyable years working for collectionHQ, which is owned by Baker & Taylor. His current role with Patron Point is to work with public libraries across the U.S. to introduce and demonstrate the benefits of marketing automation. Outside of work, Brendan’s two children (Aiden 10, Eva 7) keep him very busy and on his toes – great training for his marathon running!
Location: Online via Zoom
Public Relations and Marketing Networking Meeting
12/3/2020
We know these uncertain times are a challenge for everyone. Here is an opportunity to talk with your peers and learn how they are managing this crisis. This meeting will be held through Zoom which is user friendly to all devices. Please be prepared to discuss future marketing plans.
You will receive a link in your email when you register and 2 hours before the meeting. We hope you will join us to share your successes and find answers to your challenges. Email topics a head of time to Melissa Lattanzi.
Location: Online via Zoom
12/3/2020
We know these uncertain times are a challenge for everyone. Here is an opportunity to talk with your peers and learn how they are managing this crisis. This meeting will be held through Zoom which is user friendly to all devices. Please be prepared to discuss future marketing plans.
You will receive a link in your email when you register and 2 hours before the meeting. We hope you will join us to share your successes and find answers to your challenges. Email topics a head of time to Melissa Lattanzi.
Location: Online via Zoom
Public Relations and Marketing Networking Meeting
2/25/2021
We know these uncertain times are a challenge for everyone. Here is an opportunity to talk with your peers and learn how they are managing this crisis. This meeting will be held through Zoom which is user friendly to all devices.
You will receive a link in your email when you register and 2 hours before the meeting. We hope you will join us to share your successes and find answers to your challenges. Email topics a head of time to Melissa Lattanzi.
Location: Online via Zoom
2/25/2021
We know these uncertain times are a challenge for everyone. Here is an opportunity to talk with your peers and learn how they are managing this crisis. This meeting will be held through Zoom which is user friendly to all devices.
You will receive a link in your email when you register and 2 hours before the meeting. We hope you will join us to share your successes and find answers to your challenges. Email topics a head of time to Melissa Lattanzi.
Location: Online via Zoom
Empathetic Marketing: Connecting with Users through Marketing
4/21/2021
Empathetic marketing is the latest marketing trend—showing users how you can meet their core emotional needs. When libraries use empathetic marketing to show users how library services and staff can meet their emotional needs, it helps users feel more connected, shows them that people know and care about what they are experiencing, and lets them know that we can help them in a variety of ways. Once users realize that the library staff know and care about their needs, they often feel more comfortable seeking assistance from us when they need it—whether related to the library and research or not.
Learning Objectives:
Carrie Girton is the Public Services Librarian at Rentschler Library at Miami University Hamilton in Hamilton, Ohio. She earned her MLIS from the University of Kentucky. Carrie recently served as the Interest Group Coordinator for the Academic Library Association of Ohio (ALAO) and as Co-Chair for the Association of College & Research Library’s (ACRL) Distance Learning Section (DLS) Bibliography Committee. She volunteers for a local community center’s afterschool program, coaching K-5 students on reading and literacy skills.
Location: Online
Via Zoom
4/21/2021
Empathetic marketing is the latest marketing trend—showing users how you can meet their core emotional needs. When libraries use empathetic marketing to show users how library services and staff can meet their emotional needs, it helps users feel more connected, shows them that people know and care about what they are experiencing, and lets them know that we can help them in a variety of ways. Once users realize that the library staff know and care about their needs, they often feel more comfortable seeking assistance from us when they need it—whether related to the library and research or not.
Learning Objectives:
- Define empathetic marketing
- Show examples of empathetic marketing
- Demonstrate ways that libraries can incorporate empathetic marketing in their outreach endeavors
Carrie Girton is the Public Services Librarian at Rentschler Library at Miami University Hamilton in Hamilton, Ohio. She earned her MLIS from the University of Kentucky. Carrie recently served as the Interest Group Coordinator for the Academic Library Association of Ohio (ALAO) and as Co-Chair for the Association of College & Research Library’s (ACRL) Distance Learning Section (DLS) Bibliography Committee. She volunteers for a local community center’s afterschool program, coaching K-5 students on reading and literacy skills.Location: Online
Via Zoom
Empathetic Marketing: Connecting with Users through Marketing
4/21/2021
Empathetic marketing is the latest marketing trend—showing users how you can meet their core emotional needs. When libraries use empathetic marketing to show users how library services and staff can meet their emotional needs, it helps users feel more connected, shows them that people know and care about what they are experiencing, and lets them know that we can help them in a variety of ways. Once users realize that the library staff know and care about their needs, they often feel more comfortable seeking assistance from us when they need it—whether related to the library and research or not.
Learning Objectives:
Carrie Girton is the Public Services Librarian at Rentschler Library at Miami University Hamilton in Hamilton, Ohio. She earned her MLIS from the University of Kentucky. Carrie recently served as the Interest Group Coordinator for the Academic Library Association of Ohio (ALAO) and as Co-Chair for the Association of College & Research Library’s (ACRL) Distance Learning Section (DLS) Bibliography Committee. She volunteers for a local community center’s afterschool program, coaching K-5 students on reading and literacy skills.
Location: Online
Via Zoom
4/21/2021
Empathetic marketing is the latest marketing trend—showing users how you can meet their core emotional needs. When libraries use empathetic marketing to show users how library services and staff can meet their emotional needs, it helps users feel more connected, shows them that people know and care about what they are experiencing, and lets them know that we can help them in a variety of ways. Once users realize that the library staff know and care about their needs, they often feel more comfortable seeking assistance from us when they need it—whether related to the library and research or not.Learning Objectives:
- Define empathetic marketing
- Show examples of empathetic marketing
- Demonstrate ways that libraries can incorporate empathetic marketing in their outreach endeavors
Carrie Girton is the Public Services Librarian at Rentschler Library at Miami University Hamilton in Hamilton, Ohio. She earned her MLIS from the University of Kentucky. Carrie recently served as the Interest Group Coordinator for the Academic Library Association of Ohio (ALAO) and as Co-Chair for the Association of College & Research Library’s (ACRL) Distance Learning Section (DLS) Bibliography Committee. She volunteers for a local community center’s afterschool program, coaching K-5 students on reading and literacy skills.Location: Online
Via Zoom
Crash Course in Using TikTok
5/5/2021
TikTok provides libraries with a unique approach to bringing new video content to their social media and encouraging interaction. With the use of TikTok, libraries can make short form videos that can take a variety of approaches from informative to funny all while using the intuitive app to distribute the message to both old and new users. Additionally, with it's ease of shareability to other social media platforms, it can be easily shared with other library social media platforms making for great cross-platform promotion.
Learning Objectives:
David Roberts is a Reference & Social Media Librarian at Salem Public Library. He earned his MLIS at Kent State University and before that worked several years as a journalist. A love of content creation and a passion for libraries combined to create a great opportunity to use social media to give libraries a colorful and entertaining personality.
Location: Online via Zoom
5/5/2021
TikTok provides libraries with a unique approach to bringing new video content to their social media and encouraging interaction. With the use of TikTok, libraries can make short form videos that can take a variety of approaches from informative to funny all while using the intuitive app to distribute the message to both old and new users. Additionally, with it's ease of shareability to other social media platforms, it can be easily shared with other library social media platforms making for great cross-platform promotion.
Learning Objectives:
- Understand the basics of TikTok and how to put together a video
- Learn the ideas behind content creation for the app and what sort of brand you want to create for the library
- Tips and Tricks for using TikTok's extras
David Roberts is a Reference & Social Media Librarian at Salem Public Library. He earned his MLIS at Kent State University and before that worked several years as a journalist. A love of content creation and a passion for libraries combined to create a great opportunity to use social media to give libraries a colorful and entertaining personality.Location: Online via Zoom
Crash Course in Using TikTok
5/5/2021
TikTok provides libraries with a unique approach to bringing new video content to their social media and encouraging interaction. With the use of TikTok, libraries can make short form videos that can take a variety of approaches from informative to funny all while using the intuitive app to distribute the message to both old and new users. Additionally, with it's ease of shareability to other social media platforms, it can be easily shared with other library social media platforms making for great cross-platform promotion.
Learning Objectives:
David Roberts is a Reference & Social Media Librarian at Salem Public Library. He earned his MLIS at Kent State University and before that worked several years as a journalist. A love of content creation and a passion for libraries combined to create a great opportunity to use social media to give libraries a colorful and entertaining personality.
Location: Online via Zoom
5/5/2021
TikTok provides libraries with a unique approach to bringing new video content to their social media and encouraging interaction. With the use of TikTok, libraries can make short form videos that can take a variety of approaches from informative to funny all while using the intuitive app to distribute the message to both old and new users. Additionally, with it's ease of shareability to other social media platforms, it can be easily shared with other library social media platforms making for great cross-platform promotion.Learning Objectives:
- Understand the basics of TikTok and how to put together a video
- Learn the ideas behind content creation for the app and what sort of brand you want to create for the library
- Tips and Tricks for using TikTok's extras
David Roberts is a Reference & Social Media Librarian at Salem Public Library. He earned his MLIS at Kent State University and before that worked several years as a journalist. A love of content creation and a passion for libraries combined to create a great opportunity to use social media to give libraries a colorful and entertaining personality.Location: Online via Zoom
Plan a Campaign to Draw People Back Into Your Libraries
6/10/2021
Even if your library never completely closed to the public, you’ll still want to alert everyone when your building is fully open again. To draw people back to your spaces and services, your outreach will need to be creative and attention-getting, as well as thoughtful and reassuring. It will also need to be well-planned.
To help you reach everyone in your community effectively—even people without internet access—this training session will offer guidance, ideas, and a marketing plan template that’s ready to fill in and roll out.
Learning Objectives:
While marketing communications maven Kathy Dempsey will lead this webinar and cover all the topics above, she’ll also allow ample time for attendees to share ideas and strategies with their colleagues. This way, everyone will leave with a well-rounded batch of recommendations and ideas.
Presenter:
Kathy Dempsey wrote the popular how-to tome, The Accidental Library Marketer, and founded her own marketing consultancy, Libraries Are Essential. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding.
Kathy has been the Editor of Marketing Library Services newsletter for 25 years, and was formerly Editor-in-Chief of Computers in Libraries magazine. She also blogs at The 'M' Word. She's a member of the New Jersey Library Association, and Founder of the Library Marketing and Communications Conference, which she chaired in 2015, 2016, and 2017.
This writer, editor, and marketing maven has been giving presentations across the U.S. and Canada for 20+ years, always sprinkling them with humor to make marketing concepts more interesting and accessible. She continues to fight the stereotypes that librarians are boring and that "marketing" is a dirty word.
The last 30 minutes of this webinar will be a roundtable discussion for the Public Relations and Marketing Network.
Location: Online via Zoom
6/10/2021
Even if your library never completely closed to the public, you’ll still want to alert everyone when your building is fully open again. To draw people back to your spaces and services, your outreach will need to be creative and attention-getting, as well as thoughtful and reassuring. It will also need to be well-planned.
To help you reach everyone in your community effectively—even people without internet access—this training session will offer guidance, ideas, and a marketing plan template that’s ready to fill in and roll out.
Learning Objectives:
- How to word messaging to address patrons’ potential trepidation about re-entering busy buildings
- How and where to place your messages to reach everyone
- Which offerings to prioritize in your messages
- How to construct a simple marketing plan just for this reopening campaign
While marketing communications maven Kathy Dempsey will lead this webinar and cover all the topics above, she’ll also allow ample time for attendees to share ideas and strategies with their colleagues. This way, everyone will leave with a well-rounded batch of recommendations and ideas.
Presenter:
Kathy Dempsey wrote the popular how-to tome, The Accidental Library Marketer, and founded her own marketing consultancy, Libraries Are Essential. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding.Kathy has been the Editor of Marketing Library Services newsletter for 25 years, and was formerly Editor-in-Chief of Computers in Libraries magazine. She also blogs at The 'M' Word. She's a member of the New Jersey Library Association, and Founder of the Library Marketing and Communications Conference, which she chaired in 2015, 2016, and 2017.
This writer, editor, and marketing maven has been giving presentations across the U.S. and Canada for 20+ years, always sprinkling them with humor to make marketing concepts more interesting and accessible. She continues to fight the stereotypes that librarians are boring and that "marketing" is a dirty word.
The last 30 minutes of this webinar will be a roundtable discussion for the Public Relations and Marketing Network.
Location: Online via Zoom
Plan a Campaign to Draw People Back Into Your Libraries
6/10/2021
Even if your library never completely closed to the public, you’ll still want to alert everyone when your building is fully open again. To draw people back to your spaces and services, your outreach will need to be creative and attention-getting, as well as thoughtful and reassuring. It will also need to be well-planned.
To help you reach everyone in your community effectively—even people without internet access—this training session will offer guidance, ideas, and a marketing plan template that’s ready to fill in and roll out.
Learning Objectives:
While marketing communications maven Kathy Dempsey will lead this webinar and cover all the topics above, she’ll also allow ample time for attendees to share ideas and strategies with their colleagues. This way, everyone will leave with a well-rounded batch of recommendations and ideas.
Presenter:
Kathy Dempsey wrote the popular how-to tome, The Accidental Library Marketer, and founded her own marketing consultancy, Libraries Are Essential. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding.
Kathy has been the Editor of Marketing Library Services newsletter for 25 years, and was formerly Editor-in-Chief of Computers in Libraries magazine. She also blogs at The 'M' Word. She's a member of the New Jersey Library Association, and Founder of the Library Marketing and Communications Conference, which she chaired in 2015, 2016, and 2017.
This writer, editor, and marketing maven has been giving presentations across the U.S. and Canada for 20+ years, always sprinkling them with humor to make marketing concepts more interesting and accessible. She continues to fight the stereotypes that librarians are boring and that "marketing" is a dirty word.
The last 30 minutes of this webinar will be a roundtable discussion for the Public Relations and Marketing Network.
Location: Online via Zoom
6/10/2021
Even if your library never completely closed to the public, you’ll still want to alert everyone when your building is fully open again. To draw people back to your spaces and services, your outreach will need to be creative and attention-getting, as well as thoughtful and reassuring. It will also need to be well-planned.To help you reach everyone in your community effectively—even people without internet access—this training session will offer guidance, ideas, and a marketing plan template that’s ready to fill in and roll out.
Learning Objectives:
- How to word messaging to address patrons’ potential trepidation about re-entering busy buildings
- How and where to place your messages to reach everyone
- Which offerings to prioritize in your messages
- How to construct a simple marketing plan just for this reopening campaign
While marketing communications maven Kathy Dempsey will lead this webinar and cover all the topics above, she’ll also allow ample time for attendees to share ideas and strategies with their colleagues. This way, everyone will leave with a well-rounded batch of recommendations and ideas.
Presenter:
Kathy Dempsey wrote the popular how-to tome, The Accidental Library Marketer, and founded her own marketing consultancy, Libraries Are Essential. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding.Kathy has been the Editor of Marketing Library Services newsletter for 25 years, and was formerly Editor-in-Chief of Computers in Libraries magazine. She also blogs at The 'M' Word. She's a member of the New Jersey Library Association, and Founder of the Library Marketing and Communications Conference, which she chaired in 2015, 2016, and 2017.
This writer, editor, and marketing maven has been giving presentations across the U.S. and Canada for 20+ years, always sprinkling them with humor to make marketing concepts more interesting and accessible. She continues to fight the stereotypes that librarians are boring and that "marketing" is a dirty word.
The last 30 minutes of this webinar will be a roundtable discussion for the Public Relations and Marketing Network.
Location: Online via Zoom
Public Relations and Marketing Networking Meeting
6/10/2021
We know these uncertain times are a challenge for everyone. Here is an opportunity to talk with your peers and learn how they are managing this crisis. This meeting will be held through Zoom which is user friendly to all devices.
You will receive a link in your email when you register and 2 hours before the meeting. We hope you will join us to share your successes and find answers to your challenges. Email topics a head of time to Melissa Lattanzi.
Location: Online via Zoom
6/10/2021
We know these uncertain times are a challenge for everyone. Here is an opportunity to talk with your peers and learn how they are managing this crisis. This meeting will be held through Zoom which is user friendly to all devices.
You will receive a link in your email when you register and 2 hours before the meeting. We hope you will join us to share your successes and find answers to your challenges. Email topics a head of time to Melissa Lattanzi.
Location: Online via Zoom
Digital Marketing Tips, Tricks & Trends
11/10/2021
In this 2-hour session, we will explore how to leverage Canva to create content for social media, email marketing, and more. This course will cover the basics of graphic design and general rules to keep in mind when designing your next Instagram post or email header. Then, we will walk through the process of using Canva and some helpful features that can help your work look more professional! In the second half of the series, we will discuss social media trends and brainstorm ideas to take your digital marketing efforts to the next level. Time will be provided for discussion and questions.
Learning Objectives
Presenter :
Alexandria Yurosko is the Marketing Content Manager for the Nature Center at Shaker Lakes. With a decade of experience in marketing, Alexandria has developed a passion for helping nonprofit organizations reach their target audiences through relevant and strategic marketing.
Location: Online via Zoom
11/10/2021
In this 2-hour session, we will explore how to leverage Canva to create content for social media, email marketing, and more. This course will cover the basics of graphic design and general rules to keep in mind when designing your next Instagram post or email header. Then, we will walk through the process of using Canva and some helpful features that can help your work look more professional! In the second half of the series, we will discuss social media trends and brainstorm ideas to take your digital marketing efforts to the next level. Time will be provided for discussion and questions.
Learning Objectives
- Learn the basics of graphic design and why it matters for your library.
- How to apply for a Canva nonprofit account and navigate tools for content creation.
- Understand trends and upcoming changes on various social media platforms.
Presenter :
Alexandria Yurosko is the Marketing Content Manager for the Nature Center at Shaker Lakes. With a decade of experience in marketing, Alexandria has developed a passion for helping nonprofit organizations reach their target audiences through relevant and strategic marketing.Location: Online via Zoom
Digital Marketing Tips, Tricks & Trends
11/10/2021
In this 2-hour session, we will explore how to leverage Canva to create content for social media, email marketing, and more. This course will cover the basics of graphic design and general rules to keep in mind when designing your next Instagram post or email header. Then, we will walk through the process of using Canva and some helpful features that can help your work look more professional! In the second half of the series, we will discuss social media trends and brainstorm ideas to take your digital marketing efforts to the next level. Time will be provided for discussion and questions.
Learning Objectives
Presenter :
Alexandria Yurosko is the Marketing Content Manager for the Nature Center at Shaker Lakes. With a decade of experience in marketing, Alexandria has developed a passion for helping nonprofit organizations reach their target audiences through relevant and strategic marketing.
Location: Online via Zoom
11/10/2021
In this 2-hour session, we will explore how to leverage Canva to create content for social media, email marketing, and more. This course will cover the basics of graphic design and general rules to keep in mind when designing your next Instagram post or email header. Then, we will walk through the process of using Canva and some helpful features that can help your work look more professional! In the second half of the series, we will discuss social media trends and brainstorm ideas to take your digital marketing efforts to the next level. Time will be provided for discussion and questions. Learning Objectives
- Learn the basics of graphic design and why it matters for your library.
- How to apply for a Canva nonprofit account and navigate tools for content creation.
- Understand trends and upcoming changes on various social media platforms.
Presenter :
Alexandria Yurosko is the Marketing Content Manager for the Nature Center at Shaker Lakes. With a decade of experience in marketing, Alexandria has developed a passion for helping nonprofit organizations reach their target audiences through relevant and strategic marketing.Location: Online via Zoom
Public Relations and Marketing Networking Meeting
12/9/2021
Here is an opportunity to share your challenges and successes with your peers. This meeting will be held through Zoom which is user friendly to all devices. You will receive a link in your confirmation email a reminder 2 hours before the meeting. We hope you will join us.
You will receive a link in your email when you register and then again, two hours before the meeting. We hope you will join us to share your successes and find answers to your challenges. Email topics ahead of time to Melissa Lattanzi.
Location: Online via Zoom
12/9/2021
Here is an opportunity to share your challenges and successes with your peers. This meeting will be held through Zoom which is user friendly to all devices. You will receive a link in your confirmation email a reminder 2 hours before the meeting. We hope you will join us.
You will receive a link in your email when you register and then again, two hours before the meeting. We hope you will join us to share your successes and find answers to your challenges. Email topics ahead of time to Melissa Lattanzi.
Location: Online via Zoom
3/9/2022
Cari Hillman, Community Engagement Director of the MidPointe Library System shares marketing tips and tricks to help make your summer a success. Scalable to libraries of all sizes, this session will outline the power of a comprehensive marketing plan and (if applicable) ways to use CSLP resources for your marketing mix.
Learning Objectives:
- Learn the value of going “all in” on summer library programs
- Reframe your summer marketing mindset
- Tips to engage your staff
Cari Hillman has nearly 20 years of marketing experience, though she uses assorted social media filters to make it look more like 5. She serves as the community engagement director for the MidPointe Library System in southwest Ohio, overseeing library marketing, system-wide programming and community partnership development. She assists on multiple local boards and committees, including Downtown Middletown Inc. and Women Enriching Lives. Additionally, she is the chair of the CSLP Social Media Committee. She hates Twitter, loves Instagram and dreams of enlisting TikTok celebrities in her library marketing campaigns.Location: Online via Zoom
3/9/2022
Cari Hillman, Community Engagement Director of the MidPointe Library System shares marketing tips and tricks to help make your summer a success. Scalable to libraries of all sizes, this session will outline the power of a comprehensive marketing plan and (if applicable) ways to use CSLP resources for your marketing mix.Learning Objectives:
- Learn the value of going “all in” on summer library programs
- Reframe your summer marketing mindset
- Tips to engage your staff
Cari Hillman has nearly 20 years of marketing experience, though she uses assorted social media filters to make it look more like 5. She serves as the community engagement director for the MidPointe Library System in southwest Ohio, overseeing library marketing, system-wide programming and community partnership development. She assists on multiple local boards and committees, including Downtown Middletown Inc. and Women Enriching Lives. Additionally, she is the chair of the CSLP Social Media Committee. She hates Twitter, loves Instagram and dreams of enlisting TikTok celebrities in her library marketing campaigns.Location: Online via Zoom
Public Relations and Marketing Networking Meeting
5/12/2022
Here is an opportunity to share your challenges and successes with your peers. This meeting will be held through Zoom which is user friendly to all devices. You will receive a link in your confirmation email a reminder 2 hours before the meeting. We hope you will join us.
Email topics ahead of time to Ragan Snead.
Location: Online via Zoom
5/12/2022
Here is an opportunity to share your challenges and successes with your peers. This meeting will be held through Zoom which is user friendly to all devices. You will receive a link in your confirmation email a reminder 2 hours before the meeting. We hope you will join us.
Email topics ahead of time to Ragan Snead.
Location: Online via Zoom
Introduction to Web Accessibility
8/3/2022
In this 90-minute webinar you'll gain an understanding of which guidelines are used to measure website accessibility in the United States and how to begin to evaluate your own library's site for potential issues. We'll also discuss some common pitfalls and things to avoid.
Laura Solomon, MCIW, MLS, is the Library Services Manager for the Ohio Public Library Information Network and a W3C-certified front-end web developer. She has been doing web development and design for more than twenty years in both public libraries and as an independent consultant. She specializes in developing with Drupal. She is a 2010 Library Journal Mover & Shaker. She’s written three books about social media and content marketing, specifically for libraries, and speaks nationally on both these and technology-related topics. As a former children’s librarian, she enjoys bringing the “fun of technology” to audiences and in giving libraries the tools they need to better serve the virtual customer.
Location: Online via Zoom
8/3/2022
In this 90-minute webinar you'll gain an understanding of which guidelines are used to measure website accessibility in the United States and how to begin to evaluate your own library's site for potential issues. We'll also discuss some common pitfalls and things to avoid.
Topics for this webinar include:
- What accessibility means in a web context, and how it differs from web usability
- Legal issues surrounding web accessibility and how these can affect libraries
- National and international standards commonly used for accessibility evaluations, and which to use, when
- An introduction to automated validators and what they can and cannot do
- Actual code examples for both good and bad implementations of some common HTML elements
- Know what website accessibility is and why it matters, including from a legal standpoint
- Learn of the two main standards used for website accessibility and when to apply them
- Understand how automated validators work and what they can and cannot do
- Learn several code examples, both good and bad, for increasing accessibility
Laura Solomon, MCIW, MLS, is the Library Services Manager for the Ohio Public Library Information Network and a W3C-certified front-end web developer. She has been doing web development and design for more than twenty years in both public libraries and as an independent consultant. She specializes in developing with Drupal. She is a 2010 Library Journal Mover & Shaker. She’s written three books about social media and content marketing, specifically for libraries, and speaks nationally on both these and technology-related topics. As a former children’s librarian, she enjoys bringing the “fun of technology” to audiences and in giving libraries the tools they need to better serve the virtual customer.Location: Online via Zoom
Introduction to Web Accessibility
8/3/2022
Recorded 8/3/2022
In this 90-minute webinar you'll gain an understanding of which guidelines are used to measure website accessibility in the United States and how to begin to evaluate your own library's site for potential issues. We'll also discuss some common pitfalls and things to avoid.
Laura Solomon, MCIW, MLS, is the Library Services Manager for the Ohio Public Library Information Network and a W3C-certified front-end web developer. She has been doing web development and design for more than twenty years in both public libraries and as an independent consultant. She specializes in developing with Drupal. She is a 2010 Library Journal Mover & Shaker. She’s written three books about social media and content marketing, specifically for libraries, and speaks nationally on both these and technology-related topics. As a former children’s librarian, she enjoys bringing the “fun of technology” to audiences and in giving libraries the tools they need to better serve the virtual customer.
Location: Online via Zoom
8/3/2022
Recorded 8/3/2022In this 90-minute webinar you'll gain an understanding of which guidelines are used to measure website accessibility in the United States and how to begin to evaluate your own library's site for potential issues. We'll also discuss some common pitfalls and things to avoid.
Topics for this webinar include:
- What accessibility means in a web context, and how it differs from web usability
- Legal issues surrounding web accessibility and how these can affect libraries
- National and international standards commonly used for accessibility evaluations, and which to use, when
- An introduction to automated validators and what they can and cannot do
- Actual code examples for both good and bad implementations of some common HTML elements
- Know what website accessibility is and why it matters, including from a legal standpoint
- Learn of the two main standards used for website accessibility and when to apply them
- Understand how automated validators work and what they can and cannot do
- Learn several code examples, both good and bad, for increasing accessibility
Laura Solomon, MCIW, MLS, is the Library Services Manager for the Ohio Public Library Information Network and a W3C-certified front-end web developer. She has been doing web development and design for more than twenty years in both public libraries and as an independent consultant. She specializes in developing with Drupal. She is a 2010 Library Journal Mover & Shaker. She’s written three books about social media and content marketing, specifically for libraries, and speaks nationally on both these and technology-related topics. As a former children’s librarian, she enjoys bringing the “fun of technology” to audiences and in giving libraries the tools they need to better serve the virtual customer.Location: Online via Zoom
Public Relations and Marketing Networking Meeting
8/11/2022
Here is an opportunity to share your challenges and successes with your peers. This meeting will be held through Zoom which is user friendly to all devices. You will receive a link in your confirmation email a reminder 2 hours before the meeting. We hope you will join us.
Email topics ahead of time to Ragan Snead.
Location: Online via Zoom
8/11/2022
Here is an opportunity to share your challenges and successes with your peers. This meeting will be held through Zoom which is user friendly to all devices. You will receive a link in your confirmation email a reminder 2 hours before the meeting. We hope you will join us.
Email topics ahead of time to Ragan Snead.
Location: Online via Zoom
NEO-RLS Annual Membership Meeting & Appreciation Breakfast
11/16/2022
Mark your calendars to attend the NEO-RLS 2022 Annual Membership Meeting & Appreciation Breakfast in-person on Wednesday, November 16, 2022. The Membership Meeting & Appreciation Breakfast are open to library administrators, trustees and staff.
On top of everything else they need to do, libraries increasingly find themselves at the center of controversy. The American Library Association reports a substantial increase in the number of book bans and challenges in 2021 (double the number of reports from 2020). Oftentimes, the library’s efforts to create collection and service policies that fulfill its mission statement of inclusion are the focus of these challenges. These attacks cost money, lower morale and productivity amongst the staff of small and rural libraries. They also threaten the very existence of libraries as safe spaces. But libraries do have some power, and it comes in the form of promotion. In this session, you’ll learn marketing tactics you can use now to clarify your library’s policies, solidify your library’s positions, and clearly communicate your mission, vision, and values. And you’ll hear tactics to use to rally community and stakeholder support to your defense if your library should face such a challenge.
Angela Hursh, Senior Engagement Consultant, NoveList
In this role she helps libraries create effective and engaging marketing, within budget and with a personalized approach. Angela’s background includes more than six years as the Content Team Leader for the Public Library of Cincinnati and Hamilton County, and more than 20 years as an Emmy-award winning broadcast television news journalist. Angela is passionate about library marketing and has expertise in collection marketing, strategy, public relations, email, and social media.
Location: Hilton Garden Inn
8971 Wilcox Dr
Twinsburg, OH 44087
This class was a popular class and it is full. Please email Melissa Lattanzi, lattanzm@neo-rls.org to be put on a waiting list and an additional class may be added for the future.
11/16/2022
Mark your calendars to attend the NEO-RLS 2022 Annual Membership Meeting & Appreciation Breakfast in-person on Wednesday, November 16, 2022. The Membership Meeting & Appreciation Breakfast are open to library administrators, trustees and staff.
- Learn how NEO-RLS is progressing financially, what our plans are for the future, more about the services we currently provide and tell us what you think
- Celebrate all those that have contributed time and expertise to NEO-RLS over the past year
- Congratulate the 2021 Rising Star, Shooting Star, and Advocacy Award recipients and honorees
- Hear from Wendy Knapp, State Librarian of Ohio
On top of everything else they need to do, libraries increasingly find themselves at the center of controversy. The American Library Association reports a substantial increase in the number of book bans and challenges in 2021 (double the number of reports from 2020). Oftentimes, the library’s efforts to create collection and service policies that fulfill its mission statement of inclusion are the focus of these challenges. These attacks cost money, lower morale and productivity amongst the staff of small and rural libraries. They also threaten the very existence of libraries as safe spaces. But libraries do have some power, and it comes in the form of promotion. In this session, you’ll learn marketing tactics you can use now to clarify your library’s policies, solidify your library’s positions, and clearly communicate your mission, vision, and values. And you’ll hear tactics to use to rally community and stakeholder support to your defense if your library should face such a challenge.
Learning Objectives:
- Concrete tips for strengthening the public’s perception of the library now, including tips on how to promote their mission, vision, and values, the policies they create to protect intellectual freedom, and their place in the community as a safe and welcoming space.
- Marketing strategies for handling a censorship challenge, including strategies for responding to statements from critics via email, social media, and in the press.
- Promotional ideas designed to rally library supporters.
Angela Hursh, Senior Engagement Consultant, NoveListIn this role she helps libraries create effective and engaging marketing, within budget and with a personalized approach. Angela’s background includes more than six years as the Content Team Leader for the Public Library of Cincinnati and Hamilton County, and more than 20 years as an Emmy-award winning broadcast television news journalist. Angela is passionate about library marketing and has expertise in collection marketing, strategy, public relations, email, and social media.
Location: Hilton Garden Inn
8971 Wilcox Dr
Twinsburg, OH 44087
This class was a popular class and it is full. Please email Melissa Lattanzi, lattanzm@neo-rls.org to be put on a waiting list and an additional class may be added for the future.
Setting Up for Success! Tips to Help Your Library Clear the Top Five Marketing Hurdles
1/11/2023
Learning Objectives:
Location: Online via Zoom
1/11/2023
Library promotion is difficult, especially when many staff are trying to market their library in addition to all their other duties. Factor in the challenges of a lack of budget and a lack of time, and it can seem impossible to have library marketing success. But it can be done! In this keynote, attendees will learn how to target messages to specific audiences including community members who don’t have (or don’t want) internet access. Attendees will leave with a plan to work smarter by putting their time and available resources to the best use. This speech is packed with inspiration and practical tips to promote a library’s collection, services, and programs in a smart and successful way.
Learning Objectives:
-
How to set measurable goals and target specific audiences.
-
How to promote your library when you have no time or money.
-
How to reach non-digital community members.
Presenter:
Angela Hursh, Senior Engagement Consultant, NoveList
In this role she helps libraries create effective and engaging marketing, within budget and with a personalized approach. Angela’s background includes more than six years as the Content Team Leader for the Public Library of Cincinnati and Hamilton County, and more than 20 years as an Emmy-award winning broadcast television news journalist. Angela is passionate about library marketing and has expertise in collection marketing, strategy, public relations, email, and social media.
Angela Hursh, Senior Engagement Consultant, NoveListIn this role she helps libraries create effective and engaging marketing, within budget and with a personalized approach. Angela’s background includes more than six years as the Content Team Leader for the Public Library of Cincinnati and Hamilton County, and more than 20 years as an Emmy-award winning broadcast television news journalist. Angela is passionate about library marketing and has expertise in collection marketing, strategy, public relations, email, and social media.
Location: Online via Zoom
Setting Up for Success! Tips to Help Your Library Clear the Top Five Marketing Hurdles
1/11/2023
Recorded 1/11/2023
Library promotion is difficult, especially when many staff are trying to market their library in addition to all their other duties. Factor in the challenges of a lack of budget and a lack of time, and it can seem impossible to have library marketing success. But it can be done! In this keynote, attendees will learn how to target messages to specific audiences including community members who don’t have (or don’t want) internet access. Attendees will leave with a plan to work smarter by putting their time and available resources to the best use. This speech is packed with inspiration and practical tips to promote a library’s collection, services, and programs in a smart and successful way.
Learning Objectives:
Location: Online via Zoom
1/11/2023
Recorded 1/11/2023Library promotion is difficult, especially when many staff are trying to market their library in addition to all their other duties. Factor in the challenges of a lack of budget and a lack of time, and it can seem impossible to have library marketing success. But it can be done! In this keynote, attendees will learn how to target messages to specific audiences including community members who don’t have (or don’t want) internet access. Attendees will leave with a plan to work smarter by putting their time and available resources to the best use. This speech is packed with inspiration and practical tips to promote a library’s collection, services, and programs in a smart and successful way.
Learning Objectives:
-
How to set measurable goals and target specific audiences.
-
How to promote your library when you have no time or money.
-
How to reach non-digital community members.
Presenter:
Angela Hursh, Senior Engagement Consultant, NoveList
In this role she helps libraries create effective and engaging marketing, within budget and with a personalized approach. Angela’s background includes more than six years as the Content Team Leader for the Public Library of Cincinnati and Hamilton County, and more than 20 years as an Emmy-award winning broadcast television news journalist. Angela is passionate about library marketing and has expertise in collection marketing, strategy, public relations, email, and social media.
Angela Hursh, Senior Engagement Consultant, NoveListIn this role she helps libraries create effective and engaging marketing, within budget and with a personalized approach. Angela’s background includes more than six years as the Content Team Leader for the Public Library of Cincinnati and Hamilton County, and more than 20 years as an Emmy-award winning broadcast television news journalist. Angela is passionate about library marketing and has expertise in collection marketing, strategy, public relations, email, and social media.
Location: Online via Zoom
Becoming Good Library Ambassadors
1/19/2023
Are you promoting your library the best you can, both inside and outside the library walls? Learn ways that you can better represent your library in your community.
Learning Objectives:
Former children's associate and retired branch manager with experience in rural, suburban, and urban public libraries; current part-time instructor in Cuyahoga Community College's Encore program for older adults
Location: Online via Zoom
1/19/2023
Are you promoting your library the best you can, both inside and outside the library walls? Learn ways that you can better represent your library in your community.
Learning Objectives:
- Empowering you and your whole staff to become good ambassadors
- Preparing for successful contacts within your community
- Enhancing your community's perception of your library
Former children's associate and retired branch manager with experience in rural, suburban, and urban public libraries; current part-time instructor in Cuyahoga Community College's Encore program for older adultsLocation: Online via Zoom
Becoming Good Library Ambassadors
1/19/2023
Recorded 1/19/2023
Are you promoting your library the best you can, both inside and outside the library walls? Learn ways that you can better represent your library in your community.
Learning Objectives:
Former children's associate and retired branch manager with experience in rural, suburban, and urban public libraries; current part-time instructor in Cuyahoga Community College's Encore program for older adults
Location: Online via Zoom
1/19/2023
Recorded 1/19/2023Are you promoting your library the best you can, both inside and outside the library walls? Learn ways that you can better represent your library in your community.
Learning Objectives:
- Empowering you and your whole staff to become good ambassadors
- Preparing for successful contacts within your community
- Enhancing your community's perception of your library
Former children's associate and retired branch manager with experience in rural, suburban, and urban public libraries; current part-time instructor in Cuyahoga Community College's Encore program for older adultsLocation: Online via Zoom
The Science of Library Marketing: Why Now is the Perfect Time to Experiment with Your Library Promotions (And How to Do It)
2/15/2023
It goes without saying that libraries navigated a lifetime worth of challenges in the pandemic. Those challenges taught us an important lesson: we can do important things! As we emerge from the pandemic, now is the best time to ask exciting questions about your library promotions. What worked? What didn’t? What might work now that didn’t work in the past? In this session, you’ll have a chance to think like a library marketing scientist. Learn how to form a hypothesis, set up your experiments, record and analyze your results, and tie all of this to your marketing goals. Leave with the knowledge and inspiration to find new ways to get people to use your library.
Learning Objectives:
Angela Hursh, Senior Engagement Consultant, NoveList
In this role she helps libraries create effective and engaging marketing, within budget and with a personalized approach. Angela’s background includes more than six years as the Content Team Leader for the Public Library of Cincinnati and Hamilton County, and more than 20 years as an Emmy-award winning broadcast television news journalist. Angela is passionate about library marketing and has expertise in collection marketing, strategy, public relations, email, and social media.
2/15/2023
It goes without saying that libraries navigated a lifetime worth of challenges in the pandemic. Those challenges taught us an important lesson: we can do important things! As we emerge from the pandemic, now is the best time to ask exciting questions about your library promotions. What worked? What didn’t? What might work now that didn’t work in the past? In this session, you’ll have a chance to think like a library marketing scientist. Learn how to form a hypothesis, set up your experiments, record and analyze your results, and tie all of this to your marketing goals. Leave with the knowledge and inspiration to find new ways to get people to use your library.
Learning Objectives:
- How to use your library's current promotional metrics to spot trends and create experiments that can further your library's overall strategic goals.
- A list of marketing factors to test.
- A list of metrics every library marketer needs to track and analyze.
- How to make marketing experimentation a consistent (and fun!) part of your job.
Angela Hursh, Senior Engagement Consultant, NoveListIn this role she helps libraries create effective and engaging marketing, within budget and with a personalized approach. Angela’s background includes more than six years as the Content Team Leader for the Public Library of Cincinnati and Hamilton County, and more than 20 years as an Emmy-award winning broadcast television news journalist. Angela is passionate about library marketing and has expertise in collection marketing, strategy, public relations, email, and social media.
The Science of Library Marketing: Why Now is the Perfect Time to Experiment with Your Library Promotions (And How to Do It)
2/15/2023
Recorded 2/15/2023
It goes without saying that libraries navigated a lifetime worth of challenges in the pandemic. Those challenges taught us an important lesson: we can do important things! As we emerge from the pandemic, now is the best time to ask exciting questions about your library promotions. What worked? What didn’t? What might work now that didn’t work in the past? In this session, you’ll have a chance to think like a library marketing scientist. Learn how to form a hypothesis, set up your experiments, record and analyze your results, and tie all of this to your marketing goals. Leave with the knowledge and inspiration to find new ways to get people to use your library.
Learning Objectives:
Angela Hursh, Senior Engagement Consultant, NoveList
In this role she helps libraries create effective and engaging marketing, within budget and with a personalized approach. Angela’s background includes more than six years as the Content Team Leader for the Public Library of Cincinnati and Hamilton County, and more than 20 years as an Emmy-award winning broadcast television news journalist. Angela is passionate about library marketing and has expertise in collection marketing, strategy, public relations, email, and social media.
2/15/2023
Recorded 2/15/2023It goes without saying that libraries navigated a lifetime worth of challenges in the pandemic. Those challenges taught us an important lesson: we can do important things! As we emerge from the pandemic, now is the best time to ask exciting questions about your library promotions. What worked? What didn’t? What might work now that didn’t work in the past? In this session, you’ll have a chance to think like a library marketing scientist. Learn how to form a hypothesis, set up your experiments, record and analyze your results, and tie all of this to your marketing goals. Leave with the knowledge and inspiration to find new ways to get people to use your library.
Learning Objectives:
- How to use your library's current promotional metrics to spot trends and create experiments that can further your library's overall strategic goals.
- A list of marketing factors to test.
- A list of metrics every library marketer needs to track and analyze.
- How to make marketing experimentation a consistent (and fun!) part of your job.
Angela Hursh, Senior Engagement Consultant, NoveListIn this role she helps libraries create effective and engaging marketing, within budget and with a personalized approach. Angela’s background includes more than six years as the Content Team Leader for the Public Library of Cincinnati and Hamilton County, and more than 20 years as an Emmy-award winning broadcast television news journalist. Angela is passionate about library marketing and has expertise in collection marketing, strategy, public relations, email, and social media.
Public Relations and Marketing Networking Meeting
3/1/2023
Here is an opportunity to share your challenges and successes with your peers. This meeting will be held through Zoom which is user friendly to all devices. You will receive a link in your confirmation email a reminder 2 hours before the meeting. We hope you will join us.
Email topics ahead of time to Jeff Laser.
Location: Online via Zoom
3/1/2023
Here is an opportunity to share your challenges and successes with your peers. This meeting will be held through Zoom which is user friendly to all devices. You will receive a link in your confirmation email a reminder 2 hours before the meeting. We hope you will join us.
Email topics ahead of time to Jeff Laser.
Location: Online via Zoom
Social Media Success is Possible! How to Transcend Tricky Algorithms and Handle Trolls
3/8/2023
Angela Hursh, Senior Engagement Consultant, NoveList
In this role she helps libraries create effective and engaging marketing, within budget and with a personalized approach. Angela’s background includes more than six years as the Content Team Leader for the Public Library of Cincinnati and Hamilton County, and more than 20 years as an Emmy-award winning broadcast television news journalist. Angela is passionate about library marketing and has expertise in collection marketing, strategy, public relations, email, and social media.
Location: Online via Zoom
3/8/2023
Social media algorithms make success seem impossible for small and rural libraries, especially when the rules keep changing! But you can rise above algorithm changes by centering your social media promotions on strategy and implementing best practices that will hold no matter what changes are made by the platforms. In this interactive session, you’ll learn how to match your promotional goals with the available audience on each of the social media platforms and how to determine which kind of content works best on the platforms. Plus, you’ll get the secrets for handling negative comments and learn how to turn your trolls into supporters.
Learning Objectives
- How to align what the library does on social media with their organization's overall goals, as well as how to focus the content they post to social media on the wants and needs of their available audience.
- How to use evergreen posting practices to keep audiences engaged, even when the algorithm changes.
- How to create a process to surprise and delight negative commenters on social media.
Angela Hursh, Senior Engagement Consultant, NoveListIn this role she helps libraries create effective and engaging marketing, within budget and with a personalized approach. Angela’s background includes more than six years as the Content Team Leader for the Public Library of Cincinnati and Hamilton County, and more than 20 years as an Emmy-award winning broadcast television news journalist. Angela is passionate about library marketing and has expertise in collection marketing, strategy, public relations, email, and social media.
Location: Online via Zoom
Social Media Success is Possible! How to Transcend Tricky Algorithms and Handle Trolls
3/8/2023
Angela Hursh, Senior Engagement Consultant, NoveList
In this role she helps libraries create effective and engaging marketing, within budget and with a personalized approach. Angela’s background includes more than six years as the Content Team Leader for the Public Library of Cincinnati and Hamilton County, and more than 20 years as an Emmy-award winning broadcast television news journalist. Angela is passionate about library marketing and has expertise in collection marketing, strategy, public relations, email, and social media.
Location: Online via Zoom
3/8/2023
Recorded 3/8/2023
Social media algorithms make success seem impossible for small and rural libraries, especially when the rules keep changing! But you can rise above algorithm changes by centering your social media promotions on strategy and implementing best practices that will hold no matter what changes are made by the platforms. In this interactive session, you’ll learn how to match your promotional goals with the available audience on each of the social media platforms and how to determine which kind of content works best on the platforms. Plus, you’ll get the secrets for handling negative comments and learn how to turn your trolls into supporters.
Learning Objectives
- How to align what the library does on social media with their organization's overall goals, as well as how to focus the content they post to social media on the wants and needs of their available audience.
- How to use evergreen posting practices to keep audiences engaged, even when the algorithm changes.
- How to create a process to surprise and delight negative commenters on social media.
Angela Hursh, Senior Engagement Consultant, NoveListIn this role she helps libraries create effective and engaging marketing, within budget and with a personalized approach. Angela’s background includes more than six years as the Content Team Leader for the Public Library of Cincinnati and Hamilton County, and more than 20 years as an Emmy-award winning broadcast television news journalist. Angela is passionate about library marketing and has expertise in collection marketing, strategy, public relations, email, and social media.
Location: Online via Zoom
Leveraging the Power of TikTok
4/4/2023
Learn about many of the different ways libraries & librarians can leverage the power of TikTok. Using examples from her own TikTok, Kelsey will demonstrate how TikTok videos can be used by libraries for things like advocacy, collection development, outreach, readers advisory, tutorial-creation, and community building. We’ll also talk about the safety of using TikTok, it’s powerful impact on the publishing industry, and more. You’ll leave this session inspired to give TikTok a try!
Learning Objectives:
Kelsey Bogan is a high school Librarian, adjunct MSLIS Professor, and a professional Speaker/Presenter who enjoys helping librarians learn to leverage the power of social media for their library’s advocacy, collection development, outreach, and community-building efforts. Kelsey is an outspoken advocate for reform in the library profession, especially as relates to outdated collection organization and development traditions. She is particularly proud to have created the viral library organization concept “Dynamic Shelving,” and of her ongoing work to redevelop her library towards greater inclusivity, accessibility, and equity. Connect with Kelsey on Twitter & TikTok @KelseyBogan, or on her blog www.dontyoushushme.com!
Location: Online via Zoom
4/4/2023
Learn about many of the different ways libraries & librarians can leverage the power of TikTok. Using examples from her own TikTok, Kelsey will demonstrate how TikTok videos can be used by libraries for things like advocacy, collection development, outreach, readers advisory, tutorial-creation, and community building. We’ll also talk about the safety of using TikTok, it’s powerful impact on the publishing industry, and more. You’ll leave this session inspired to give TikTok a try!
Learning Objectives:
- Identify various goals that TikTok can help libraries and librarians achieve.
- Describe the ways TikTok is impacting the publishing industry and the reading trends and habits, particularly among young adults.
- List various strategies a librarian can use to leverage TikTok for collection development, particularly diverse collection development.
Kelsey Bogan is a high school Librarian, adjunct MSLIS Professor, and a professional Speaker/Presenter who enjoys helping librarians learn to leverage the power of social media for their library’s advocacy, collection development, outreach, and community-building efforts. Kelsey is an outspoken advocate for reform in the library profession, especially as relates to outdated collection organization and development traditions. She is particularly proud to have created the viral library organization concept “Dynamic Shelving,” and of her ongoing work to redevelop her library towards greater inclusivity, accessibility, and equity. Connect with Kelsey on Twitter & TikTok @KelseyBogan, or on her blog www.dontyoushushme.com!Location: Online via Zoom
Leveraging the Power of TikTok
4/4/2023
Recorded 4/4/2023
Learn about many of the different ways libraries & librarians can leverage the power of TikTok. Using examples from her own TikTok, Kelsey will demonstrate how TikTok videos can be used by libraries for things like advocacy, collection development, outreach, readers advisory, tutorial-creation, and community building. We’ll also talk about the safety of using TikTok, it’s powerful impact on the publishing industry, and more. You’ll leave this session inspired to give TikTok a try!
Learning Objectives:
Kelsey Bogan is a high school Librarian, adjunct MSLIS Professor, and a professional Speaker/Presenter who enjoys helping librarians learn to leverage the power of social media for their library’s advocacy, collection development, outreach, and community-building efforts. Kelsey is an outspoken advocate for reform in the library profession, especially as relates to outdated collection organization and development traditions. She is particularly proud to have created the viral library organization concept “Dynamic Shelving,” and of her ongoing work to redevelop her library towards greater inclusivity, accessibility, and equity. Connect with Kelsey on Twitter & TikTok @KelseyBogan, or on her blog www.dontyoushushme.com!
Location: Online via Zoom
4/4/2023
Recorded 4/4/2023Learn about many of the different ways libraries & librarians can leverage the power of TikTok. Using examples from her own TikTok, Kelsey will demonstrate how TikTok videos can be used by libraries for things like advocacy, collection development, outreach, readers advisory, tutorial-creation, and community building. We’ll also talk about the safety of using TikTok, it’s powerful impact on the publishing industry, and more. You’ll leave this session inspired to give TikTok a try!
Learning Objectives:
- Identify various goals that TikTok can help libraries and librarians achieve.
- Describe the ways TikTok is impacting the publishing industry and the reading trends and habits, particularly among young adults.
- List various strategies a librarian can use to leverage TikTok for collection development, particularly diverse collection development.
Kelsey Bogan is a high school Librarian, adjunct MSLIS Professor, and a professional Speaker/Presenter who enjoys helping librarians learn to leverage the power of social media for their library’s advocacy, collection development, outreach, and community-building efforts. Kelsey is an outspoken advocate for reform in the library profession, especially as relates to outdated collection organization and development traditions. She is particularly proud to have created the viral library organization concept “Dynamic Shelving,” and of her ongoing work to redevelop her library towards greater inclusivity, accessibility, and equity. Connect with Kelsey on Twitter & TikTok @KelseyBogan, or on her blog www.dontyoushushme.com!Location: Online via Zoom
Marketing and Graphic Design for Libraries
8/15/2023
Presenters:
Sue Kirchgessner's 25-year career in visual communication has included graphic design, video, photography, and web design. She joined the Stow-Munroe Falls Public Library's Marketing Team in 2016.
Ann Malthaner graduated from Kent State with a degree in Advertising and has worked in the marketing field for 34 years. Prior to the library, she worked at Akron/Cleveland advertising agencies and the marketing department of Little Tikes. She joined the Stow-Munroe Falls Public Library in 2005.
Location: Stow-Munroe Falls Public Library
3512 Darrow Rd.
Stow, OH 44224
This class was a popular class and it is full. Please email Melissa Lattanzi, lattanzm@neo-rls.org to be put on a waiting list and an additional class may be added for the future.
8/15/2023
Learn the basics of marketing and graphic design for your library. The marketing team from the Stow-Munroe Falls Public Library will discuss how they rebranded their library, create multi-media marketing materials, and handle social media, web design, and merchandising.
Also learn time and money-saving tips, as well as design elements to enhance your library's message including:
- Choosing and using type
- Developing a color theme
- Working with images
Presenters:
Sue Kirchgessner's 25-year career in visual communication has included graphic design, video, photography, and web design. She joined the Stow-Munroe Falls Public Library's Marketing Team in 2016.Ann Malthaner graduated from Kent State with a degree in Advertising and has worked in the marketing field for 34 years. Prior to the library, she worked at Akron/Cleveland advertising agencies and the marketing department of Little Tikes. She joined the Stow-Munroe Falls Public Library in 2005. Location: Stow-Munroe Falls Public Library
3512 Darrow Rd.
Stow, OH 44224
This class was a popular class and it is full. Please email Melissa Lattanzi, lattanzm@neo-rls.org to be put on a waiting list and an additional class may be added for the future.
Public Relations and Marketing Networking Meeting
8/15/2023
Here is an opportunity to share your challenges and successes with your peers. This meeting will be held through Zoom which is user friendly to all devices. You will receive a link in your confirmation email a reminder 2 hours before the meeting. We hope you will join us.
Email topics ahead of time to Jeff Laser.
Location: Online via Zoom
8/15/2023
Here is an opportunity to share your challenges and successes with your peers. This meeting will be held through Zoom which is user friendly to all devices. You will receive a link in your confirmation email a reminder 2 hours before the meeting. We hope you will join us.
Email topics ahead of time to Jeff Laser.
Location: Online via Zoom
Strategies for Outreach to Marginalized Populations
9/20/2023
The dedicated people who work in libraries support their patrons in many ways. Perhaps one of the most important, and least visible, population segments they assist are marginalized peoples. When those in the LGBTQ+ or homeless communities seek out guidance, libraries are there. But if you want to proactively offer services to them, or to BIPOC teens, disabled individuals, and others, how can you reach them?
This session will teach you the basics of outreach communication, then show you how to apply them to get your messages to those in need, even if they don't have email or internet service. These strategies will be especially helpful to those who don’t have prior communications training, or who don’t have a plan and / or a budget for outreach. Even solo librarians can benefit. Any library worker will leave this session with more knowledge and confidence in communicating with hard-to-reach segments of their communities.
Learning Objectives:
Kathy Dempsey wrote the popular how-to book The Accidental Library Marketer and founded her own marketing consultancy, Libraries Are Essential. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding. Kathy has been the Editor of Marketing Library Services newsletter for 28 years, and was formerly Editor-in-Chief of Computers in Libraries magazine. She's Founding Chair of the Library Marketing and Communications Conference. This writer, editor, and marketing maven has been giving presentations across the U.S. and Canada for 25+ years, always sprinkling them with humor to make marketing concepts more interesting and accessible.
Location: Online via Zoom
9/20/2023
The dedicated people who work in libraries support their patrons in many ways. Perhaps one of the most important, and least visible, population segments they assist are marginalized peoples. When those in the LGBTQ+ or homeless communities seek out guidance, libraries are there. But if you want to proactively offer services to them, or to BIPOC teens, disabled individuals, and others, how can you reach them?
This session will teach you the basics of outreach communication, then show you how to apply them to get your messages to those in need, even if they don't have email or internet service. These strategies will be especially helpful to those who don’t have prior communications training, or who don’t have a plan and / or a budget for outreach. Even solo librarians can benefit. Any library worker will leave this session with more knowledge and confidence in communicating with hard-to-reach segments of their communities.
Learning Objectives:
- Know how and why to separate populations into “target audiences”
- Understand the importance of basic audience research
- Be able to craft attention-getting messages
- Know where to place messages so they’ll be seen, online and offline
- Have ideas for helpful partnerships
Kathy Dempsey wrote the popular how-to book The Accidental Library Marketer and founded her own marketing consultancy, Libraries Are Essential. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding. Kathy has been the Editor of Marketing Library Services newsletter for 28 years, and was formerly Editor-in-Chief of Computers in Libraries magazine. She's Founding Chair of the Library Marketing and Communications Conference. This writer, editor, and marketing maven has been giving presentations across the U.S. and Canada for 25+ years, always sprinkling them with humor to make marketing concepts more interesting and accessible.Location: Online via Zoom
Strategies for Outreach to Marginalized Populations
9/20/2023
Recorded 9/20/23
The dedicated people who work in libraries support their patrons in many ways. Perhaps one of the most important, and least visible, population segments they assist are marginalized peoples. When those in the LGBTQ+ or homeless communities seek out guidance, libraries are there. But if you want to proactively offer services to them, or to BIPOC teens, disabled individuals, and others, how can you reach them?
This session will teach you the basics of outreach communication, then show you how to apply them to get your messages to those in need, even if they don't have email or internet service. These strategies will be especially helpful to those who don’t have prior communications training, or who don’t have a plan and / or a budget for outreach. Even solo librarians can benefit. Any library worker will leave this session with more knowledge and confidence in communicating with hard-to-reach segments of their communities.
Learning Objectives:
Kathy Dempsey wrote the popular how-to book The Accidental Library Marketer and founded her own marketing consultancy, Libraries Are Essential. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding. Kathy has been the Editor of Marketing Library Services newsletter for 28 years, and was formerly Editor-in-Chief of Computers in Libraries magazine. She's Founding Chair of the Library Marketing and Communications Conference. This writer, editor, and marketing maven has been giving presentations across the U.S. and Canada for 25+ years, always sprinkling them with humor to make marketing concepts more interesting and accessible.
Location: Online via Zoom
9/20/2023
Recorded 9/20/23The dedicated people who work in libraries support their patrons in many ways. Perhaps one of the most important, and least visible, population segments they assist are marginalized peoples. When those in the LGBTQ+ or homeless communities seek out guidance, libraries are there. But if you want to proactively offer services to them, or to BIPOC teens, disabled individuals, and others, how can you reach them?
This session will teach you the basics of outreach communication, then show you how to apply them to get your messages to those in need, even if they don't have email or internet service. These strategies will be especially helpful to those who don’t have prior communications training, or who don’t have a plan and / or a budget for outreach. Even solo librarians can benefit. Any library worker will leave this session with more knowledge and confidence in communicating with hard-to-reach segments of their communities.
Learning Objectives:
- Know how and why to separate populations into “target audiences”
- Understand the importance of basic audience research
- Be able to craft attention-getting messages
- Know where to place messages so they’ll be seen, online and offline
- Have ideas for helpful partnerships
Kathy Dempsey wrote the popular how-to book The Accidental Library Marketer and founded her own marketing consultancy, Libraries Are Essential. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding. Kathy has been the Editor of Marketing Library Services newsletter for 28 years, and was formerly Editor-in-Chief of Computers in Libraries magazine. She's Founding Chair of the Library Marketing and Communications Conference. This writer, editor, and marketing maven has been giving presentations across the U.S. and Canada for 25+ years, always sprinkling them with humor to make marketing concepts more interesting and accessible.Location: Online via Zoom
Canva Tips and Tricks for Advanced Users
11/28/2023
Join us as we explore some of the lesser known features of Canva Pro, and learn new uses for commonly used features. From animation to picture retouching, Canva is a versatile tool with so many hidden uses!
Learning Objectives:
Amanda Hughes is a youth services library associate with the Bexley Public Library by day, and an amateur graphic designer... also by day! She helps design many of the materials used in the building, including BPL's custom summer reading art.
Location: Online via Zoom
11/28/2023
Join us as we explore some of the lesser known features of Canva Pro, and learn new uses for commonly used features. From animation to picture retouching, Canva is a versatile tool with so many hidden uses!
Learning Objectives:
- Utilize lesser-known features of common tools (such as the gradient sliders on the color selection tool)
- Discover new features (such as Animation)
- Improve the overall quality of Canva productions
Amanda Hughes is a youth services library associate with the Bexley Public Library by day, and an amateur graphic designer... also by day! She helps design many of the materials used in the building, including BPL's custom summer reading art.Location: Online via Zoom
Canva Tips and Tricks for Advanced Users
11/28/2023
Recorded 11/28/23
Join us as we explore some of the lesser known features of Canva Pro, and learn new uses for commonly used features. From animation to picture retouching, Canva is a versatile tool with so many hidden uses!
Learning Objectives:
Amanda Hughes is a youth services library associate with the Bexley Public Library by day, and an amateur graphic designer... also by day! She helps design many of the materials used in the building, including BPL's custom summer reading art.
Location: Online via Zoom
11/28/2023
Recorded 11/28/23Join us as we explore some of the lesser known features of Canva Pro, and learn new uses for commonly used features. From animation to picture retouching, Canva is a versatile tool with so many hidden uses!
Learning Objectives:
- Utilize lesser-known features of common tools (such as the gradient sliders on the color selection tool)
- Discover new features (such as Animation)
- Improve the overall quality of Canva productions
Amanda Hughes is a youth services library associate with the Bexley Public Library by day, and an amateur graphic designer... also by day! She helps design many of the materials used in the building, including BPL's custom summer reading art.Location: Online via Zoom
Public Relations and Marketing Virtual Networking Meeting
2/20/2024
Here is an opportunity to share your challenges and successes with your peers. This meeting will be held through Zoom which is user friendly to all devices. You will receive a link in your confirmation email a reminder an hour before the meeting. We hope you will join us.
Email topics ahead of time to Jeff Laser.
Location: Online via Zoom
2/20/2024
Here is an opportunity to share your challenges and successes with your peers. This meeting will be held through Zoom which is user friendly to all devices. You will receive a link in your confirmation email a reminder an hour before the meeting. We hope you will join us.
Email topics ahead of time to Jeff Laser.
Location: Online via Zoom
Patron Point Training
4/11/2024
This hour long session will cover all of the primary features of Patron Point's software, including the email builder, segments, campaigns, and reports.
Learning Objectives:
Brenna Hill is the Training and Instructional Design Manager for Patron Point and has been with the company since 2022.
Location: Online via Zoom
4/11/2024
This hour long session will cover all of the primary features of Patron Point's software, including the email builder, segments, campaigns, and reports.
Learning Objectives:
- Create and send an email in Patron Point
- Build patron segments
- Put together a simple Patron Point campaign
Brenna Hill is the Training and Instructional Design Manager for Patron Point and has been with the company since 2022.Location: Online via Zoom
Patron Point Training
4/11/2024
Recorded 4/11/24
This hour long session will cover all of the primary features of Patron Point's software, including the email builder, segments, campaigns, and reports.
Learning Objectives:
Brenna Hill is the Training and Instructional Design Manager for Patron Point and has been with the company since 2022.
Location: Online via Zoom
4/11/2024
Recorded 4/11/24This hour long session will cover all of the primary features of Patron Point's software, including the email builder, segments, campaigns, and reports.
Learning Objectives:
- Create and send an email in Patron Point
- Build patron segments
- Put together a simple Patron Point campaign
Brenna Hill is the Training and Instructional Design Manager for Patron Point and has been with the company since 2022.Location: Online via Zoom
Canva Basics
4/23/2024
Canva is a powerful tool for creating quick graphics, but it can be tricky to learn all the ins and outs of it! Join us as we delve into some of the popular features of Canva and how to use them.
Learning Objectives:
Amanda Hughes is a youth services library associate with the Bexley Public Library by day, and an amateur graphic designer... also by day! She helps design many of the materials used in the building, including BPL's custom su
Location: Online via Zoom
4/23/2024
Canva is a powerful tool for creating quick graphics, but it can be tricky to learn all the ins and outs of it! Join us as we delve into some of the popular features of Canva and how to use them.
Learning Objectives:
- Learn some of the commonly used tools in Canva and how they function
- Create a solid knowledge foundation in Canva terminology
- Improve the overall quality of your Canva productions
Amanda Hughes is a youth services library associate with the Bexley Public Library by day, and an amateur graphic designer... also by day! She helps design many of the materials used in the building, including BPL's custom suLocation: Online via Zoom
Canva Basics
4/23/2024
Recorded 4/23/24
Canva is a powerful tool for creating quick graphics, but it can be tricky to learn all the ins and outs of it! Join us as we delve into some of the popular features of Canva and how to use them.
Learning Objectives:
Amanda Hughes is a youth services library associate with the Bexley Public Library by day, and an amateur graphic designer... also by day! She helps design many of the materials used in the building, including BPL's custom su
Location: Online via Zoom
4/23/2024
Recorded 4/23/24Canva is a powerful tool for creating quick graphics, but it can be tricky to learn all the ins and outs of it! Join us as we delve into some of the popular features of Canva and how to use them.
Learning Objectives:
- Learn some of the commonly used tools in Canva and how they function
- Create a solid knowledge foundation in Canva terminology
- Improve the overall quality of your Canva productions
Amanda Hughes is a youth services library associate with the Bexley Public Library by day, and an amateur graphic designer... also by day! She helps design many of the materials used in the building, including BPL's custom suLocation: Online via Zoom
Using Words to Invite: Crafting Great Program Descriptions
5/1/2024
What makes a strong program description? In this session, you will learn the importance of great program titles and descriptions, and how to write them for audiences of all ages and interests. Master the art of clear, concise, and compelling program descriptions that will engage your community. We will discuss techniques to highlight your library's programs, empowering you to attract and retain participants.
Learning Objectives:
Heather Feenaughty is the PR/Marketing Manager at Westlake Porter Public Library. Heather brings over 14 years' experience in marketing and public relations. She served as a Public Affairs Broadcast Journalist in the U.S. Army for five years and spent seven years at Case Western Reserve University’s Undergraduate Admissions marketing team. Heather has been in the library world for 2 years and plans to add many more. Heather has yet to receive the prestigious Cannes Lions Award for Creative Effectiveness but is a five-time local scarecrow contest winner (should be six), won a Rosette at the Cuyahoga County Fair in the crochet division, and spear-headed WPPL’s Westlake in Bloom third place win.
Location: Online via Zoom
5/1/2024
What makes a strong program description? In this session, you will learn the importance of great program titles and descriptions, and how to write them for audiences of all ages and interests. Master the art of clear, concise, and compelling program descriptions that will engage your community. We will discuss techniques to highlight your library's programs, empowering you to attract and retain participants.
Learning Objectives:
- How to title your programs
- Write clear, engaging program descriptions
- How to write for different audiences and mediums
Heather Feenaughty is the PR/Marketing Manager at Westlake Porter Public Library. Heather brings over 14 years' experience in marketing and public relations. She served as a Public Affairs Broadcast Journalist in the U.S. Army for five years and spent seven years at Case Western Reserve University’s Undergraduate Admissions marketing team. Heather has been in the library world for 2 years and plans to add many more. Heather has yet to receive the prestigious Cannes Lions Award for Creative Effectiveness but is a five-time local scarecrow contest winner (should be six), won a Rosette at the Cuyahoga County Fair in the crochet division, and spear-headed WPPL’s Westlake in Bloom third place win.Location: Online via Zoom
Using Words to Invite: Crafting Great Program Descriptions
5/1/2024
Recorded 5/1/24
What makes a strong program description? In this session, you will learn the importance of great program titles and descriptions, and how to write them for audiences of all ages and interests. Master the art of clear, concise, and compelling program descriptions that will engage your community. We will discuss techniques to highlight your library's programs, empowering you to attract and retain participants.
Learning Objectives:
Heather Feenaughty is the PR/Marketing Manager at Westlake Porter Public Library. Heather brings over 14 years' experience in marketing and public relations. She served as a Public Affairs Broadcast Journalist in the U.S. Army for five years and spent seven years at Case Western Reserve University’s Undergraduate Admissions marketing team. Heather has been in the library world for 2 years and plans to add many more. Heather has yet to receive the prestigious Cannes Lions Award for Creative Effectiveness but is a five-time local scarecrow contest winner (should be six), won a Rosette at the Cuyahoga County Fair in the crochet division, and spear-headed WPPL’s Westlake in Bloom third place win.
Location: Online via Zoom
5/1/2024
Recorded 5/1/24What makes a strong program description? In this session, you will learn the importance of great program titles and descriptions, and how to write them for audiences of all ages and interests. Master the art of clear, concise, and compelling program descriptions that will engage your community. We will discuss techniques to highlight your library's programs, empowering you to attract and retain participants.
Learning Objectives:
- How to title your programs
- Write clear, engaging program descriptions
- How to write for different audiences and mediums
Heather Feenaughty is the PR/Marketing Manager at Westlake Porter Public Library. Heather brings over 14 years' experience in marketing and public relations. She served as a Public Affairs Broadcast Journalist in the U.S. Army for five years and spent seven years at Case Western Reserve University’s Undergraduate Admissions marketing team. Heather has been in the library world for 2 years and plans to add many more. Heather has yet to receive the prestigious Cannes Lions Award for Creative Effectiveness but is a five-time local scarecrow contest winner (should be six), won a Rosette at the Cuyahoga County Fair in the crochet division, and spear-headed WPPL’s Westlake in Bloom third place win.Location: Online via Zoom
Building Digital Communities: Tips and Tricks for Enhancing Your Social Media + Video Content
7/24/2024
All libraries are filled with stories, and we're not just talking books. In this presentation, we will look at organic ways to grow your digital communities on all the common social media platforms. We'll look at strategies that amplify your social media presence and show you free tools that you can use to create standout content. Whether social media is your main job, or something you're just trying out, this presentation gives you the tools to make your life easier.
Learning Objectives:
Connor Dunwoodie is an Emmy-winning storyteller, and the founder of Chronicle Creative, a video production and digital content studio based in Columbus, OH. Connor has spent the better part of a decade in the digital storytelling business.
Location: Online via Zoom
7/24/2024
All libraries are filled with stories, and we're not just talking books. In this presentation, we will look at organic ways to grow your digital communities on all the common social media platforms. We'll look at strategies that amplify your social media presence and show you free tools that you can use to create standout content. Whether social media is your main job, or something you're just trying out, this presentation gives you the tools to make your life easier.
Learning Objectives:
- Learn what social media channels are right for you + what types of content you should post
- Takeaway several strategies that can help you grow your channels organically
- Gain knowledge of free tools that exist that can streamline your content creation
Connor Dunwoodie is an Emmy-winning storyteller, and the founder of Chronicle Creative, a video production and digital content studio based in Columbus, OH. Connor has spent the better part of a decade in the digital storytelling business.Location: Online via Zoom
Building Digital Communities: Tips and Tricks for Enhancing Your Social Media + Video Content
7/24/2024
Recorded 7/24/24
All libraries are filled with stories, and we're not just talking books. In this presentation, we will look at organic ways to grow your digital communities on all the common social media platforms. We'll look at strategies that amplify your social media presence and show you free tools that you can use to create standout content. Whether social media is your main job, or something you're just trying out, this presentation gives you the tools to make your life easier.
Learning Objectives:
Connor Dunwoodie is an Emmy-winning storyteller, and the founder of Chronicle Creative, a video production and digital content studio based in Columbus, OH. Connor has spent the better part of a decade in the digital storytelling business.
Location: Online via Zoom
7/24/2024
Recorded 7/24/24All libraries are filled with stories, and we're not just talking books. In this presentation, we will look at organic ways to grow your digital communities on all the common social media platforms. We'll look at strategies that amplify your social media presence and show you free tools that you can use to create standout content. Whether social media is your main job, or something you're just trying out, this presentation gives you the tools to make your life easier.
Learning Objectives:
- Learn what social media channels are right for you + what types of content you should post
- Takeaway several strategies that can help you grow your channels organically
- Gain knowledge of free tools that exist that can streamline your content creation
Connor Dunwoodie is an Emmy-winning storyteller, and the founder of Chronicle Creative, a video production and digital content studio based in Columbus, OH. Connor has spent the better part of a decade in the digital storytelling business.Location: Online via Zoom
Public Relations and Marketing Virtual Networking Meeting
8/20/2024
Here is an opportunity to share your challenges and successes with your peers. This meeting will be held through Zoom which is user friendly to all devices. You will receive a link in your confirmation email a reminder an hour before the meeting. We hope you will join us.
Email topics ahead of time to Jeff Laser.
Location: Online via Zoom
8/20/2024
Here is an opportunity to share your challenges and successes with your peers. This meeting will be held through Zoom which is user friendly to all devices. You will receive a link in your confirmation email a reminder an hour before the meeting. We hope you will join us.
Email topics ahead of time to Jeff Laser.
Location: Online via Zoom
Adobe Illustrator Basics
12/11/2024
Design a logo using the various shape, drawing and text tools available in Adobe Illustrator.
Learning Objectives:
Elizabeth Alessandro has been a technology trainer for Cuyahoga County Public Library for 3 years. She is a certified Microsoft Office Specialist Expert with certifications in all Microsoft Office Associate 365 programs, as well as Microsoft Word Expert and Microsoft Access 2019. She is also an Adobe Certified Professional in Adobe Photoshop. Before teaching technology, she was an educator of English to speakers of other languages for over 10 years. She has found that teaching technology is very similar to teaching a language and this has helped her develop my skills in this field.
Location: Online via Zoom
12/11/2024
Design a logo using the various shape, drawing and text tools available in Adobe Illustrator.
Learning Objectives:
- Learn the fundamentals of vector illustration
- Explore the Illustrator workspace
- Create and transform objects using Drawing Tools
Elizabeth Alessandro has been a technology trainer for Cuyahoga County Public Library for 3 years. She is a certified Microsoft Office Specialist Expert with certifications in all Microsoft Office Associate 365 programs, as well as Microsoft Word Expert and Microsoft Access 2019. She is also an Adobe Certified Professional in Adobe Photoshop. Before teaching technology, she was an educator of English to speakers of other languages for over 10 years. She has found that teaching technology is very similar to teaching a language and this has helped her develop my skills in this field.Location: Online via Zoom
Canva Essentials: From Ideas to Designs
2/18/2025
In this Canva Essentials session, you will discover how to create stunning visuals with ease using Canva. This beginner-friendly program covers essential design principles, from navigating the interface to customizing templates for various projects. By the end, you'll have the skills to craft eye-catching graphics for social media, presentations, and more!
Learning Objectives:
Heather Feenaughty is the PR/Marketing Manager at Westlake Porter Public Library. Heather brings over 14 years' experience in marketing and public relations. She served as a Public Affairs Broadcast Journalist in the U.S. Army for five years and spent seven years at Case Western Reserve University’s Undergraduate Admissions marketing team. Heather has been in the library world for almost 3 years and plans to add many more. Heather has yet to receive the prestigious Cannes Lions Award for Creative Effectiveness but is a five-time local scarecrow contest winner (should be six), won a Rosette at the Cuyahoga County Fair in the crochet division, and spear-headed WPPL’s 2024 Westlake in Bloom first place win.
Location: Online via Zoom
2/18/2025
In this Canva Essentials session, you will discover how to create stunning visuals with ease using Canva. This beginner-friendly program covers essential design principles, from navigating the interface to customizing templates for various projects. By the end, you'll have the skills to craft eye-catching graphics for social media, presentations, and more!
Learning Objectives:
- Getting Started: Familiarize yourself with Canva’s interface and features.
- Creating Projects: Learn how to create stunning graphics for social media, presentations, flyers, and more.
- Tips and Tricks with Canva: See what you can do with Canva to take your designs to the next level.
Heather Feenaughty is the PR/Marketing Manager at Westlake Porter Public Library. Heather brings over 14 years' experience in marketing and public relations. She served as a Public Affairs Broadcast Journalist in the U.S. Army for five years and spent seven years at Case Western Reserve University’s Undergraduate Admissions marketing team. Heather has been in the library world for almost 3 years and plans to add many more. Heather has yet to receive the prestigious Cannes Lions Award for Creative Effectiveness but is a five-time local scarecrow contest winner (should be six), won a Rosette at the Cuyahoga County Fair in the crochet division, and spear-headed WPPL’s 2024 Westlake in Bloom first place win.Location: Online via Zoom